IZ Pay Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the IZ Pay's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IZ Pay.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of IZ Pay
App Name : IZ Pay
Logo：
OS : Android
Network : Audience Network,Instagram,Messenger
Developer : Izio
Publisher : Instagram,Facebook
Total creative ads during the time period : 217
Duration : 223
Popularity : 19,858
Check ASO Keywords of IZ Pay
2. IZ Pay’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser IZ Pay in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of IZ Pay in the recent period. As of 2021-03-15, among the IZ Pay‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, IZ Pay's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-15, IZ Pay‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of IZ Pay
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IZ Pay. We can see some advertising trends.
Top 1 Ad Creative of IZ Pay
Ad Details ：
Headline ：Corra e aproveite
Text ：Essa foto dá até uma fome né!
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👉 Veja Condições no app IZ Pay:
🔸Duração da campanha: Apenas para compras realizadas do dia 03/10/2020 até o dia 11/10/2020;
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Top 2 Ad Creative of IZ Pay
Ad Details ：
Headline ：OneLink.To
Text ：Cashback nas compras
Top 3 Ad Creative of IZ Pay
Ad Details ：
Headline ：OneLink.To
Text ：Cashback nas compras
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 60 | 94 | 94 |
| Popularity | 407 | 355 | 349 |
| Dimensions | 700 x 600 | 700 x 600 | 700 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 2 | 2 |
| Countries | Brazil | Brazil | Brazil |
| Language | Portuguese | English | English |
Through the above analysis, we can see that the most effective channel for IZ Pay in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free IZ Pay's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to IZ Pay, you can click the app name below to view related reports, or you can find more info in ASOTools.