SoulCycle: Indoor Cycling Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SoulCycle: Indoor Cycling's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SoulCycle: Indoor Cycling.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SoulCycle: Indoor Cycling
App Name : SoulCycle: Indoor Cycling
Logo：
OS : iOS
Network : Instagram,Facebook,Audience Network
Developer : SoulCycle, Inc.
Publisher : Instagram,Facebook,GulogGratis,Fotor - Photo Editor&Collage,Montage Video Musique,开箱模拟器 for 皇室战争
Total creative ads during the time period : 296
Duration : 877
Popularity : 26,861
Check ASO Keywords of SoulCycle: Indoor Cycling
2. SoulCycle: Indoor Cycling’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SoulCycle: Indoor Cycling in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SoulCycle: Indoor Cycling in the recent period. As of 2021-03-13, among the SoulCycle: Indoor Cycling‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 88.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 6.0%, Carousel category's proportion is 6.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, SoulCycle: Indoor Cycling's the proportion of networks impressions are placed like this:
Instagram's proportion is 49.92%,
Facebook's proportion is 24.36%,
Audience Network's proportion is 15.91%,
Messenger's proportion is 9.81%,
's proportion is .
In the date of 2021-03-13, SoulCycle: Indoor Cycling‘s network with the most ads is Instagram and its proportion is 32.0%.
3. Top 3 Ad Creative Analysis of SoulCycle: Indoor Cycling
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SoulCycle: Indoor Cycling. We can see some advertising trends.
Top 1 Ad Creative of SoulCycle: Indoor Cycling
Ad Details ：
Headline ：Book a Bike
Text ：We sweat, reach, and recover, together. Come join us!
Top 2 Ad Creative of SoulCycle: Indoor Cycling
Ad Details ：
Headline ：Ready to Ride?
Text ：You'll leave feeling sweaty, happy, & inspired. Try your first class for $25
Top 3 Ad Creative of SoulCycle: Indoor Cycling
Ad Details ：
Headline ：Come ride at SoulOutside.
Text ：Every ride is a workout and a practice. Invest in yourself—mind, body, and Soul.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 181 | 177 | 78 |
| Popularity | 594 | 357 | 256 |
| Dimensions | 1080 x 1080 | 400 x 400 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 3 | 6 | 3 |
| Countries | United States | Canada,United Kingdom,Australia,United States | United States,United Kingdom,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for SoulCycle: Indoor Cycling in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free SoulCycle: Indoor Cycling's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SoulCycle: Indoor Cycling, you can click the app name below to view related reports, or you can find more info in ASOTools.