izi Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the izi's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps izi.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of izi
App Name : izi
Logo：
OS : iOS
Network : Facebook,Messenger,Audience Network
Developer : izi
Publisher : Instagram,Facebook,POTO - Photo Collage Editor,OLX Classifieds,FotoRus -Camera & Photo Editor,GulogGratis
Total creative ads during the time period : 308
Duration : 429
Popularity : 103,312
Check ASO Keywords of izi
2. izi’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser izi in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of izi in the recent period. As of 2021-03-13, among the izi‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 2.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 98.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, izi's the proportion of networks impressions are placed like this:
Facebook's proportion is 38.71%,
Instagram's proportion is 28.6%,
Messenger's proportion is 16.41%,
Audience Network's proportion is 16.27%,
's proportion is .
In the date of 2021-03-13, izi‘s network with the most ads is Instagram and its proportion is 29.0%.
3. Top 3 Ad Creative Analysis of izi
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of izi. We can see some advertising trends.
Top 1 Ad Creative of izi
Ad Details ：
Headline ：izi – скачай и подключись
Text ：Не пользуешься звонками и SMS – не плати. Бесплатная доставка SIM-карты.
Top 2 Ad Creative of izi
Ad Details ：
Headline ：izi – скачай и подключись
Text ：New digital operator in Kazakhstan. We've launched SIM card delivery in Almaty and Nur-Sultan (Astana). Launch in other cities and regions of Kazakhstan is very soon ;) Our gigabytes do not expire, SIM-cards are delivered, bonuses for bringing friends are charged. Online selection and registratio...
Top 3 Ad Creative of izi
Ad Details ：
Headline ：izi
Text ：New digital operator in Kazakhstan. We've launched SIM card delivery in Almaty and Nur-Sultan (Astana). Launch in other cities and regions of Kazakhstan is very soon ;) Our gigabytes do not expire, SIM-card with free delivery, rewards for inviting friends. Online registration of izi number in the...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 169 | 169 | 170 |
| Popularity | 990 | 988 | 905 |
| Dimensions | 1600 x 1600 | 1600 x 1600 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 2 |
| Countries | Uzbekistan,Kirghizia,Kazakhstan | Uzbekistan,Kirghizia,Kazakhstan | Kirghizia,Kazakhstan,Uzbekistan |
| Language | Russian | English | English |
Through the above analysis, we can see that the most effective channel for izi in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free izi's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to izi, you can click the app name below to view related reports, or you can find more info in ASOTools.