MyDigicel Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MyDigicel's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MyDigicel.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MyDigicel
App Name : MyDigicel
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Digicel_Group
Publisher : Instagram,Facebook,Treehouse Table,Korean Food Recipes - 10k Recipes,USA Weather forecast,Vegan Recipes - Free Vegan Food Cookbook
Total creative ads during the time period : 1,883
Duration : 2,363
Popularity : 328,531
Check ASO Keywords of MyDigicel
2. MyDigicel’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MyDigicel in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MyDigicel in the recent period. As of 2021-03-16, among the MyDigicel‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, MyDigicel's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, MyDigicel‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of MyDigicel
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MyDigicel. We can see some advertising trends.
Top 1 Ad Creative of MyDigicel
Ad Details ：
Headline ：More Made Simple
Text ：
Top 2 Ad Creative of MyDigicel
Ad Details ：
Headline ：Shake To Win! With The New MyDigicel App
Text ：Download the new MyDigicel App, Purchase any plan Shake to Win! Guaranteed win every Saturday.
Top 3 Ad Creative of MyDigicel
Ad Details ：
Headline ：Want 200 MB free for 3 days?
Text ：Check out the new MyDigicel App & claim your data now in the "Offers for you" section!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 244 | 331 | 299 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 224 | 400 x 210 | 1080 x 1080 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | Messenger | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | Curaçao,Bermuda,Guyana,Saint Lucia,Dominica,St Kitts-Nevis,Saint Vincent and the Grenadines,Antigua and Barbuda,Papua New Guinea,Grenada,United States,Trinidad and Tobago,Jamaica | Dominica,United States,The British Virgin Islands,Grenada,Turks and Caicos Islands,Netherlands,Jamaica,Curaçao,Saint Vincent and the Grenadines,Barbados,St Kitts-Nevis | Canada,United Kingdom,United States,Australia |
| Language | Spanish | English | English |
Through the above analysis, we can see that the most effective channel for MyDigicel in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free MyDigicel's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MyDigicel, you can click the app name below to view related reports, or you can find more info in ASOTools.