Joué Play Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Joué Play's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Joué Play.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Joué Play
App Name : Joué Play
Logo：
OS : iOS
Network : Facebook,Instagram
Developer : Joué
Publisher : Instagram,Facebook
Total creative ads during the time period : 96
Duration : 76
Popularity : 9,370
Check ASO Keywords of Joué Play
2. Joué Play’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Joué Play in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Joué Play in the recent period. As of 2021-02-28, among the Joué Play‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 43.75%, Playable Ads category's proportion is 0.0%, Image category's proportion is 43.75%, Carousel category's proportion is 12.5%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-28, Joué Play's the proportion of networks impressions are placed like this:
Facebook's proportion is 52.72%,
Instagram's proportion is 47.28%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-02-28, Joué Play‘s network with the most ads is Facebook and its proportion is 62.5%.
3. Top 3 Ad Creative Analysis of Joué Play
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Joué Play. We can see some advertising trends.
Top 1 Ad Creative of Joué Play
Ad Details ：
Headline ：Joué Play
Text ：Approuvé par la presse, voici le nouvel instrument de musique dont tout le monde parle !
Top 2 Ad Creative of Joué Play
Ad Details ：
Headline ：Joué Play
Text ：Approuvé par la presse, voici le nouvel instrument de musique dont tout le monde parle !
Top 3 Ad Creative of Joué Play
Ad Details ：
Headline ：Joué Play
Text ：Approuvé par la presse, voici le nouvel instrument de musique dont tout le monde parle !
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 47 | 47 | 47 |
| Popularity | 257 | 257 | 257 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | France | France | France |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Joué Play in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Joué Play's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Joué Play, you can click the app name below to view related reports, or you can find more info in ASOTools.