Royal Mail Smilers Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Royal Mail Smilers's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Royal Mail Smilers.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Royal Mail Smilers
App Name : Royal Mail Smilers
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Intelligent AR Limited
Publisher : Facebook,Instagram
Total creative ads during the time period : 59
Duration : 59
Popularity : 5,255
Check ASO Keywords of Royal Mail Smilers
2. Royal Mail Smilers’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Royal Mail Smilers in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Royal Mail Smilers in the recent period. As of 2021-03-15, among the Royal Mail Smilers‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Royal Mail Smilers's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Royal Mail Smilers‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Royal Mail Smilers
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Royal Mail Smilers. We can see some advertising trends.
Top 1 Ad Creative of Royal Mail Smilers
Ad Details ：
Headline ：A guide to sending worldwide
Text ：Sending a gift to the EU or worldwide? At the Post Office complete the customs form clearly in capital letters to avoid delays.
Top 2 Ad Creative of Royal Mail Smilers
Ad Details ：
Headline ：A guide to sending worldwide
Text ：Sending a gift to the EU or worldwide? At the Post Office complete the customs form clearly in capital letters to avoid delays.
Top 3 Ad Creative of Royal Mail Smilers
Ad Details ：
Headline ：Royal Mail Only Fools and Horses Stamps
Text ：Celebrate 40 years of Peckham’s favourite family with Only Fools and Horses stamps and souvenirs. You know it makes sense!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 44 | 44 | 25 |
| Popularity | 137 | 136 | 122 |
| Dimensions | 426 x 426 | 426 x 426 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 2 | 1 |
| Countries | United Kingdom,Australia,United States,Canada | United Kingdom,Canada,United States,Australia | United States,Canada,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Royal Mail Smilers in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Royal Mail Smilers's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Royal Mail Smilers, you can click the app name below to view related reports, or you can find more info in ASOTools.