KakaoStory Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the KakaoStory's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps KakaoStory.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of KakaoStory
App Name : KakaoStory
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Kakao Corp.
Publisher : Instagram,Facebook,Dinosaur World: Games For Kids Free, Puzzle, Sounds & Matching for little dino hunters, boys and girls,Lambo Speed: Drift X
Total creative ads during the time period : 628
Duration : 631
Popularity : 56,470
Check ASO Keywords of KakaoStory
2. KakaoStory’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser KakaoStory in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of KakaoStory in the recent period. As of 2021-03-16, among the KakaoStory‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, KakaoStory's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, KakaoStory‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of KakaoStory
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of KakaoStory. We can see some advertising trends.
Top 1 Ad Creative of KakaoStory
Ad Details ：
Headline ：GOLDRP골드레플
Text ：당신이 찾던 바로 그 명품스타일
Top 2 Ad Creative of KakaoStory
Ad Details ：
Headline ：트릴리온 배색포인트 맨투맨 IN8STS007 (WHITE)
Text ：SIMPLE IS THE BEST, TRILLION
온라인 스토어에서 이벤트 진행중🔥
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☑지금 바로 회원가입시 적립금 2,000원
☑카톡플친시 쿠폰 3,000원
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➡트릴리온 제품 할인 받으러 가기
http://bit.ly/2EzUY8D
Top 3 Ad Creative of KakaoStory
Ad Details ：
Headline ：GOLDRP골드레플
Text ：당신이 찾던 바로 그 명품스타일
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 413 | 389 | 413 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 999 x 523 | 600 x 600 | 999 x 523 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Korea | Korea | Korea |
| Language | Korean | Korean | Korean |
Through the above analysis, we can see that the most effective channel for KakaoStory in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free KakaoStory's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to KakaoStory, you can click the app name below to view related reports, or you can find more info in ASOTools.