KakaoTalk Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the KakaoTalk's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps KakaoTalk.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of KakaoTalk
App Name : KakaoTalk
Logo：
OS : iOS
Network : Instagram,Facebook,Audience Network
Developer : Kakao Corp.
Publisher : Instagram,Facebook,ナゾトキの部屋 -1分で解ける推理ゲーム,아이베이비 - 1등 유아용품 중고장터
Total creative ads during the time period : 7,034
Duration : 2,321
Popularity : 832,946
Check ASO Keywords of KakaoTalk
2. KakaoTalk’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser KakaoTalk in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of KakaoTalk in the recent period. As of 2021-03-15, among the KakaoTalk‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 19.35%, Playable Ads category's proportion is 0.0%, Image category's proportion is 58.06%, Carousel category's proportion is 22.58%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, KakaoTalk's the proportion of networks impressions are placed like this:
Instagram's proportion is 64.05%,
Daum(다음)'s proportion is 14.56%,
Messenger's proportion is 7.91%,
Audience Network's proportion is 7.02%,
Facebook's proportion is 6.46%.
In the date of 2021-03-15, KakaoTalk‘s network with the most ads is Instagram and its proportion is 58.06%.
3. Top 3 Ad Creative Analysis of KakaoTalk
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of KakaoTalk. We can see some advertising trends.
Top 1 Ad Creative of KakaoTalk
Ad Details ：
Headline ：남자친구한테 이런향나면 너무 좋을거같아요..! ㅎㅎ
Text ：제발 이 향수 모르는 남자 없게 해주세요..!
은은한 머스크향으로 여자 심장때린다는..
길가다 이런향나면 뒤돌아볼것같다고
Top 2 Ad Creative of KakaoTalk
Ad Details ：
Headline ：남자친구한테 이런향나면 너무 좋을거같아요..! ㅎㅎ
Text ：제발 이 향수 모르는 남자 없게 해주세요..!
은은한 머스크향으로 여자 심장때린다는..
길가다 이런향나면 뒤돌아볼것같다고
Top 3 Ad Creative of KakaoTalk
Ad Details ：
Headline ：상가 전문 디자인 - 시오인테리어
Text ：인기 있는 가게의 멋진 인테리어는 어떻게 탄생되는 걸까?
인테리어에 대한 끝없는 고민과 탐구, 젊은 디자인 감각, 차별화된 상권분석
상가전문 시오인테리어에서 확인하세요.
더 많은 시공사례를 보시고 싶으시다면
http://www.ciodesign.co.kr/
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 340 | 340 | 283 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 600 | 600 x 600 | 2048 x 2048 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Korea | Korea | Korea |
| Language | Korean | Korean | Korean |
Through the above analysis, we can see that the most effective channel for KakaoTalk in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free KakaoTalk's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to KakaoTalk, you can click the app name below to view related reports, or you can find more info in ASOTools.