Kanlux Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Kanlux's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Kanlux.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Kanlux
App Name : Kanlux
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Kanlux SA
Publisher : Facebook,Instagram
Total creative ads during the time period : 104
Duration : 433
Popularity : 11,068
Check ASO Keywords of Kanlux
2. Kanlux’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Kanlux in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Kanlux in the recent period. As of 2021-05-18, among the Kanlux‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 73.33%, Carousel category's proportion is 26.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-18, Kanlux's the proportion of networks impressions are placed like this:
Facebook's proportion is 61.68%,
Messenger's proportion is 26.63%,
Instagram's proportion is 11.68%,
's proportion is ,
's proportion is .
In the date of 2021-05-18, Kanlux‘s network with the most ads is Facebook and its proportion is 60.0%.
3. Top 3 Ad Creative Analysis of Kanlux
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Kanlux. We can see some advertising trends.
Top 1 Ad Creative of Kanlux
Ad Details ：
Headline ：Żarówki LED
Text ：Żarówki 💡 Kanlux to nowoczesność, niezawodność i bezpieczeństwo w jednym. Sprawdź!
Top 2 Ad Creative of Kanlux
Ad Details ：
Headline ：Więcej niż światło!
Text ：Przejrzyj nasze produkty, które zachwycą Cię jakością, designem i łatwością montażu. 💡
Top 3 Ad Creative of Kanlux
Ad Details ：
Headline ：Zainspiruj się!
Text ：Planując oświetlenie w mieszkaniu warto zastanowić się nad tym już na etapie remontu. Jakie lampy będą pasować do wnętrza, jaką funkcję będą pełnić. Pomyślmy o tym, gdzie będziemy odpoczywać, przy jakim świetle pracować i pamiętajmy, że zupełnie inną funkcję będzie pełnił...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 188 | 188 | 120 |
| Popularity | 669 | 665 | 447 |
| Dimensions | 400 x 400 | 400 x 400 | 1080 x 1080 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 3 | 3 | 2 |
| Countries | Poland | Poland | Poland |
| Language | Polish | Polish | Polish |
Through the above analysis, we can see that the most effective channel for Kanlux in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Kanlux's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Kanlux, you can click the app name below to view related reports, or you can find more info in ASOTools.