Word Lanes: Relaxing Puzzles Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Word Lanes: Relaxing Puzzles's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Word Lanes: Relaxing Puzzles.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Word Lanes: Relaxing Puzzles
App Name : Word Lanes: Relaxing Puzzles
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Fanatee
Publisher : Instagram,Facebook,Bonneteau,4 Images: Quel est le mot?,Maths for little kids,Mouse !
Total creative ads during the time period : 951
Duration : 248
Popularity : 229,877
Check ASO Keywords of Word Lanes: Relaxing Puzzles
2. Word Lanes: Relaxing Puzzles’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Word Lanes: Relaxing Puzzles in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Word Lanes: Relaxing Puzzles in the recent period. As of 2021-03-15, among the Word Lanes: Relaxing Puzzles‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Word Lanes: Relaxing Puzzles's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.4%,
Facebook's proportion is 25.38%,
Messenger's proportion is 24.74%,
Audience Network's proportion is 24.46%,
Google Ads(Admob)'s proportion is 0.03%.
In the date of 2021-03-15, Word Lanes: Relaxing Puzzles‘s network with the most ads is Facebook and its proportion is 24.88%.
3. Top 3 Ad Creative Analysis of Word Lanes: Relaxing Puzzles
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Word Lanes: Relaxing Puzzles. We can see some advertising trends.
Top 1 Ad Creative of Word Lanes: Relaxing Puzzles
Ad Details ：
Headline ：Letters. Fun. Words. Beautiful.
Text ：3 Reasons to relax while playing Word Lanes: Nature sounds. Carefully selected word puzzles. Amazing original art.
Top 2 Ad Creative of Word Lanes: Relaxing Puzzles
Ad Details ：
Headline ：Calming Word Puzzles
Text ：Picture yourself outside in warm weather looking at the horizon and seeing something beautiful. We made this game for you.
Top 3 Ad Creative of Word Lanes: Relaxing Puzzles
Ad Details ：
Headline ：Slide letters. Discover words. Relax.
Text ："Word Lanes is such a delightful gaming experience that eases your mind." - Review from actual user
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 231 | 231 | 203 |
| Popularity | 987 | 987 | 987 |
| Dimensions | 400 x 400 | 224 x 400 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 7 | 7 | 8 |
| Countries | Australia,Canada | Canada,Australia | United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Word Lanes: Relaxing Puzzles in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Word Lanes: Relaxing Puzzles's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Word Lanes: Relaxing Puzzles, you can click the app name below to view related reports, or you can find more info in ASOTools.