PicsArt Photo Editor: Pic, Video & Collage Maker Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PicsArt Photo Editor: Pic, Video & Collage Maker's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PicsArt Photo Editor: Pic, Video & Collage Maker.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PicsArt Photo Editor: Pic, Video & Collage Maker
App Name : PicsArt Photo Editor: Pic, Video & Collage Maker
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : PicsArt
Publisher : Instagram,Facebook,Koda Cam-Photo Editor,1998 Cam,Koda Filter,HD Cam,Collage Maker - Insta Square Size photo grid,Blur Image Background Editor (Blur Photo Editor),Easy GIF: Simple GIF Editor, Face Swap, Video GIF
Total creative ads during the time period : 3,670
Duration : 2,514
Popularity : 500,288
Check ASO Keywords of PicsArt Photo Editor: Pic, Video & Collage Maker
2. PicsArt Photo Editor: Pic, Video & Collage Maker’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PicsArt Photo Editor: Pic, Video & Collage Maker in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PicsArt Photo Editor: Pic, Video & Collage Maker in the recent period. As of 2021-03-15, among the PicsArt Photo Editor: Pic, Video & Collage Maker‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 95.41%, Playable Ads category's proportion is 0.0%, Image category's proportion is 4.28%, Carousel category's proportion is 0.31%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, PicsArt Photo Editor: Pic, Video & Collage Maker's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.59%,
Instagram's proportion is 25.33%,
Audience Network's proportion is 24.61%,
Messenger's proportion is 23.17%,
Google Ads(Admob)'s proportion is 0.3%.
In the date of 2021-03-15, PicsArt Photo Editor: Pic, Video & Collage Maker‘s network with the most ads is Facebook and its proportion is 24.77%.
3. Top 3 Ad Creative Analysis of PicsArt Photo Editor: Pic, Video & Collage Maker
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PicsArt Photo Editor: Pic, Video & Collage Maker. We can see some advertising trends.
Top 1 Ad Creative of PicsArt Photo Editor: Pic, Video & Collage Maker
Ad Details ：
Headline ：Foto
Text ：PicsArt, where everyone becomes a great artist.
Top 2 Ad Creative of PicsArt Photo Editor: Pic, Video & Collage Maker
Ad Details ：
Headline ：
Text ：There’s a PicsArt feature for that. #toonme
Top 3 Ad Creative of PicsArt Photo Editor: Pic, Video & Collage Maker
Ad Details ：
Headline ：
Text ：Добавь золотого света на свои фото в приложении PicsArt ✨ Скачай бесплатно на свой смартфон!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,751 | 235 | 262 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 2288 x 1373 | 224 x 400 | 400 x 400 |
| Creative Type | Image | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Brazil | Antigua and Barbuda,Canada,Philippines,Russia,Brazil,Taiwan,United States,Cyprus,Cote d'lvoire,Bosnia Hercegovina,Mauritius,Indonesia,Cayman Is,Pitcairn Islands,Christmas Island,Australia | Russia,Ukraine |
| Language | English | English | Russian |
Through the above analysis, we can see that the most effective channel for PicsArt Photo Editor: Pic, Video & Collage Maker in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free PicsArt Photo Editor: Pic, Video & Collage Maker's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PicsArt Photo Editor: Pic, Video & Collage Maker, you can click the app name below to view related reports, or you can find more info in ASOTools.