Trip.com: Flights, Hotels, Train & Travel Deals Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Trip.com: Flights, Hotels, Train & Travel Deals's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Trip.com: Flights, Hotels, Train & Travel Deals.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Trip.com: Flights, Hotels, Train & Travel Deals
App Name : Trip.com: Flights, Hotels, Train & Travel Deals
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Trip.com
Publisher : Instagram,Korean Food Recipes - 10k Recipes,Treehouse Table,TalkU Free Calls +Free Texting +International Call,Ameba,Talkray - Free Calls Texts
Total creative ads during the time period : 10,000
Duration : 2,202
Popularity : 1,219,488
Check ASO Keywords of Trip.com: Flights, Hotels, Train & Travel Deals
2. Trip.com: Flights, Hotels, Train & Travel Deals’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Trip.com: Flights, Hotels, Train & Travel Deals in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Trip.com: Flights, Hotels, Train & Travel Deals in the recent period. As of 2021-03-15, among the Trip.com: Flights, Hotels, Train & Travel Deals‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Trip.com: Flights, Hotels, Train & Travel Deals's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Messenger's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
's proportion is .
In the date of 2021-03-15, Trip.com: Flights, Hotels, Train & Travel Deals‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Trip.com: Flights, Hotels, Train & Travel Deals
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Trip.com: Flights, Hotels, Train & Travel Deals. We can see some advertising trends.
Top 1 Ad Creative of Trip.com: Flights, Hotels, Train & Travel Deals
Ad Details ：
Headline ：Book Cheap Flights with Trip.com
Text ：✈️Shanghai→Bangkok From $97 Book Cheap Flights with Trip.com Get in before it’s too late.
Top 2 Ad Creative of Trip.com: Flights, Hotels, Train & Travel Deals
Ad Details ：
Headline ：Book Cheap Flights with Trip.com
Text ：✈️Shanghai→Bangkok From $97 Book Cheap Flights with Trip.com Get in before it’s too late.
Top 3 Ad Creative of Trip.com: Flights, Hotels, Train & Travel Deals
Ad Details ：
Headline ：Trip.com
Text ：Unfold the World with Trip.com! Visit our page & discover more about our Latest Travel Deals. Feeling the travel bug?
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 251 | 248 | 1 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1920 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 19 | 18 | 1 |
| Countries | Morocco,China,Malaysia,United Arab Emirates | Morocco,United Kingdom,Sri Lanka,China | United Kingdom,Australia,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Trip.com: Flights, Hotels, Train & Travel Deals in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Trip.com: Flights, Hotels, Train & Travel Deals's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Trip.com: Flights, Hotels, Train & Travel Deals, you can click the app name below to view related reports, or you can find more info in ASOTools.