Apple Store Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Apple Store's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Apple Store.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Apple Store
App Name : Apple Store
Logo：
OS : iOS
Network : Twitter,Facebook,Audience Network
Developer : Apple
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,天天快报-年度成长最快的个性阅读智能推荐资讯软件,QQ浏览器 - 腾讯王卡，全网免流量,快报-腾讯兴趣阅读平台
Total creative ads during the time period : 10,000
Duration : 2,376
Popularity : 1,541,731
Check ASO Keywords of Apple Store
2. Apple Store’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Apple Store in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Apple Store in the recent period. As of 2021-03-15, among the Apple Store‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 94.29%, Playable Ads category's proportion is 0.0%, Image category's proportion is 5.71%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Apple Store's the proportion of networks impressions are placed like this:
Messenger's proportion is 47.84%,
Instagram's proportion is 44.73%,
Facebook's proportion is 3.71%,
Audience Network's proportion is 3.71%,
's proportion is .
In the date of 2021-03-15, Apple Store‘s network with the most ads is Instagram and its proportion is 25.71%.
3. Top 3 Ad Creative Analysis of Apple Store
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Apple Store. We can see some advertising trends.
Top 1 Ad Creative of Apple Store
Ad Details ：
Headline ：Meet iPhone X
Text ：Say hello to the future. iPhone X.
Top 2 Ad Creative of Apple Store
Ad Details ：
Headline ：
Text ：The most addictive game!
Top 3 Ad Creative of Apple Store
Ad Details ：
Headline ：
Text ：The most addictive game!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 354 | 388 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 400 x 224 | 590 x 1280 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,United Kingdom,Australia,Canada | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Apple Store in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Apple Store's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Apple Store, you can click the app name below to view related reports, or you can find more info in ASOTools.