Apple Store Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Apple Store’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Apple Store.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Apple Store

App Name : Apple Store

Logo

Apple Store-SocialPeta

OS : iOS

Network : Twitter,Audience Network,Facebook

Developer : Apple Distribution International

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Total creative ads during the time period : 10,332

Duration : 2,187

Popularity : 746,262

2. Apple Store’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Apple Store in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Apple Store in the recent period. As of 2020-09-07, among the Apple Store‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 88.89%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 11.11%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Apple Store’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 28.28%,

Messenger’s proportion is 28.28%,

Facebook’s proportion is 27.36%,

Audience Network’s proportion is 13.51%,

YouTube’s proportion is 1.55%.

In the date of 2020-09-07, Apple Store‘s network with the most ads is Instagram and its proportion is 24.44%.

3. Top 3 Ad Creative Analysis of Apple Store

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Apple Store. We can see some advertising trends.

Top 1 Ad Creative of Apple Store

Ad Details :

Headline :Meet iPhone X

Text :Say hello to the future. iPhone X.

Top 2 Ad Creative of Apple Store

Ad Details :

Headline :Meet iPhone X

Text :Say hello to the future. iPhone X.

Top 3 Ad Creative of Apple Store

Ad Details :

Headline :Opportunities to Allied & Healthcare's

Text :The bill is estimated to impact 9 lakh...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 1 496
Popularity 1,000 999 999
Dimensions 400 x 224 400 x 224 1200 x 628
Creative Type Video Video Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries United States,United Kingdom,Australia,Canada Australia,United States,Canada,United Kingdom United Kingdom,Australia,Canada,United States
Language English English English

Through the above analysis, we can see that the most effective channel for Apple Store in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Apple Store’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Apple Store, you can click the app name below to view related reports.