Kapi Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Kapi's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Kapi.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Kapi
App Name : Kapi
Logo：
OS : Android
Network : Instagram,Facebook,Audience Network
Developer : Kickup Technologies LLC
Publisher : Instagram,Facebook,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),BeautyPlus - Best Selfie Cam & Easy Photo Editor,Alarm Clock,Blue Light Filter - Night Mode, Night Shift
Total creative ads during the time period : 236
Duration : 533
Popularity : 60,544
Check ASO Keywords of Kapi
2. Kapi’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Kapi in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Kapi in the recent period. As of 2021-03-15, among the Kapi‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Kapi's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.98%,
Instagram's proportion is 24.51%,
Messenger's proportion is 23.76%,
Audience Network's proportion is 23.76%,
's proportion is .
In the date of 2021-03-15, Kapi‘s network with the most ads is Instagram and its proportion is 28.21%.
3. Top 3 Ad Creative Analysis of Kapi
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Kapi. We can see some advertising trends.
Top 1 Ad Creative of Kapi
Ad Details ：
Headline ：Descargá KickUp. Siempre se puede jugar al fútbol.
Text ：Acerca de esta app Juega un partido de fútbol donde quiera que estés. Descubre la experiencia de jugar un partido en tu tiempo libre desde un espacio que reúne jugadores de fútbol amateur. Busca partidos Si no consigues un grupo con el cual armar un partido, Kickup te conecta con partidos que se...
Top 2 Ad Creative of Kapi
Ad Details ：
Headline ：Descargá KickUp. Siempre se puede jugar al fútbol.
Text ：Acerca de esta app Juega un partido de fútbol donde quiera que estés. Descubre la experiencia de jugar un partido en tu tiempo libre desde un espacio que reúne jugadores de fútbol amateur. Busca partidos Si no consigues un grupo con el cual armar un partido, Kickup te conecta con partidos que se...
Top 3 Ad Creative of Kapi
Ad Details ：
Headline ：Descargá KickUp. Siempre se puede jugar al fútbol.
Text ：Acerca de esta app Juega un partido de fútbol donde quiera que estés. Descubre la experiencia de jugar un partido en tu tiempo libre desde un espacio que reúne jugadores de fútbol amateur. Busca partidos Si no consigues un grupo con el cual armar un partido, Kickup te conecta con partidos que se...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 133 | 133 | 129 |
| Popularity | 930 | 930 | 923 |
| Dimensions | 2048 x 2047 | 2047 x 2048 | 2047 x 2048 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Argentina,Uruguay | Argentina,Uruguay | Argentina,Uruguay |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Kapi in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Kapi's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Kapi, you can click the app name below to view related reports, or you can find more info in ASOTools.