ZARA Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ZARA's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ZARA.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ZARA
App Name : ZARA
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : INDITEX
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,白块2-一划到底,烹饪发烧友 - 做冷面™中文单机游戏,스파이더 카드놀이 클래식 버전
Total creative ads during the time period : 1,776
Duration : 1,103
Popularity : 115,405
Check ASO Keywords of ZARA
2. ZARA’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ZARA in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ZARA in the recent period. As of 2021-03-16, among the ZARA‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, ZARA's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, ZARA‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of ZARA
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ZARA. We can see some advertising trends.
Top 1 Ad Creative of ZARA
Ad Details ：
Headline ：Women's Collection
Text ：Explore Zara new styles for women.
Top 2 Ad Creative of ZARA
Ad Details ：
Headline ：New Night Collection
Text ：
Top 3 Ad Creative of ZARA
Ad Details ：
Headline ：ZARA
Text ：Discover the Autumn/Winter 2019 campaign now
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 48 | 40 | 60 |
| Popularity | 266 | 200 | 178 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Qatar | Egypt,Philippines | Canada,Australia,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for ZARA in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free ZARA's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ZARA, you can click the app name below to view related reports, or you can find more info in ASOTools.