Karen Millen Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Karen Millen's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Karen Millen.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Karen Millen
App Name : Karen Millen
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : KarenMillen.com
Publisher : Instagram,Facebook,Free Color Theme Wallpaper,Diamond Candy Drops Slot Machine Free Slots Casino,Cartoon Christmas Keyboard Theme,Surreal Wolf Keyboard Theme
Total creative ads during the time period : 1,162
Duration : 545
Popularity : 206,279
Check ASO Keywords of Karen Millen
2. Karen Millen’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Karen Millen in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Karen Millen in the recent period. As of 2021-05-24, among the Karen Millen‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, Karen Millen's the proportion of networks impressions are placed like this:
Instagram's proportion is 30.4%,
Messenger's proportion is 29.28%,
Facebook's proportion is 27.3%,
Audience Network's proportion is 13.02%,
's proportion is .
In the date of 2021-05-24, Karen Millen‘s network with the most ads is Messenger and its proportion is 28.21%.
3. Top 3 Ad Creative Analysis of Karen Millen
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Karen Millen. We can see some advertising trends.
Top 1 Ad Creative of Karen Millen
Ad Details ：
Headline ：Luxe Multi Stitch Hooded Top - available in Black, Ivory
Text ：{{product.custom_label_2}}!
These tops are your answer for effortless style, where quality and craftsmanship are key.
Top 2 Ad Creative of Karen Millen
Ad Details ：
Headline ：Blue Geo Printed Jersey Funnel Neck Top - available in Blue
Text ：{{product.custom_label_2}}!
These tops are your answer for effortless style, where quality and craftsmanship are key.
Top 3 Ad Creative of Karen Millen
Ad Details ：
Headline ：Faux Leather Ponte Panelled Top - available in Black
Text ：{{product.custom_label_2}}!
These tops are your answer for effortless style, where quality and craftsmanship are key.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 137 | 137 | 137 |
| Popularity | 762 | 762 | 761 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 2 | 2 | 2 |
| Countries | United Kingdom,Australia,Canada,United States | United States,Australia,United Kingdom,Canada | United States,Australia,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Karen Millen in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Karen Millen's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Karen Millen, you can click the app name below to view related reports, or you can find more info in ASOTools.