Kayo Sports Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Kayo Sports's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Kayo Sports.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Kayo Sports
App Name : Kayo Sports
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Streamotion Pty Ltd
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,Barbie turned cheerleader - Sweetheart Princess love makeup, Cinderella Beauty Diary, girls playing games for free,HuffPost - News & Politics,Piano Holic(Free),HymnsPianist-Playing the piano
Total creative ads during the time period : 551
Duration : 708
Popularity : 28,794
Check ASO Keywords of Kayo Sports
2. Kayo Sports’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Kayo Sports in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Kayo Sports in the recent period. As of 2021-03-12, among the Kayo Sports‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, Kayo Sports's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-12, Kayo Sports‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Kayo Sports
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Kayo Sports. We can see some advertising trends.
Top 1 Ad Creative of Kayo Sports
Ad Details ：
Headline ：SPORT LIVES HERE
Text ：When you need donuts in a hurry, send Cam Waters!
Top 2 Ad Creative of Kayo Sports
Ad Details ：
Headline ：Kayo Sports
Text ：⛹️♂ NBA 2020/21 Season LIVE with ESPN 🏀 Average of 7 LIVE Regular Season games per week 👉 New to Kayo? Try 14 Days Free
Top 3 Ad Creative of Kayo Sports
Ad Details ：
Headline ：WNBL SEASON LIVE ON KAYO
Text ：🏀 Kayo is the only place to see every game LIVE of the 2020 WNBL season.
⏰ Watch on your TV, mobile, laptop or tablet
👉 New to Kayo? Try 14 Days Free Now
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 19 | 31 | 17 |
| Popularity | 98 | 94 | 92 |
| Dimensions | 426 x 426 | 720 x 406 | 1080 x 1080 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 2 | 1 |
| Countries | Australia,United Kingdom,United States,Canada | Canada,Australia,United States,United Kingdom | United States,Australia,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Kayo Sports in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Kayo Sports's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Kayo Sports, you can click the app name below to view related reports, or you can find more info in ASOTools.