Le Closet Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Le Closet's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Le Closet.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Le Closet
App Name : Le Closet
Logo：
OS : Android
Network : Instagram,Facebook,Messenger
Developer : Le Closet
Publisher : Instagram,Facebook
Total creative ads during the time period : 125
Duration : 621
Popularity : 9,201
Check ASO Keywords of Le Closet
2. Le Closet’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Le Closet in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Le Closet in the recent period. As of 2021-03-08, among the Le Closet‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-08, Le Closet's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.15%,
Instagram's proportion is 33.15%,
Audience Network's proportion is 25.28%,
Messenger's proportion is 8.43%,
's proportion is .
In the date of 2021-03-08, Le Closet‘s network with the most ads is Facebook and its proportion is 31.58%.
3. Top 3 Ad Creative Analysis of Le Closet
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Le Closet. We can see some advertising trends.
Top 1 Ad Creative of Le Closet
Ad Details ：
Headline ：N'achetez plus, louez.
Text ：🤩 NOS NOUVEAUTES HIVER SONT ARRIVEES !🤩
Portez tout ce que vous voulez
Changez quand vous le souhaitez
Economisez du temps et de l'argent, grâce à la location ♻️
Top 2 Ad Creative of Le Closet
Ad Details ：
Headline ：N'achetez plus, louez.
Text ：🤩 NOS NOUVEAUTES HIVER SONT ARRIVEES !🤩
Portez tout ce que vous voulez
Changez quand vous le souhaitez
Economisez du temps et de l'argent, grâce à la location ♻️
Top 3 Ad Creative of Le Closet
Ad Details ：
Headline ：-50% avec le code FASHIONREVOLUTION
Text ：Changez de tenues en continu.
Economisez du temps et de l'argent.
Réduisez vos lessives.
N'achetez plus. LOUEZ.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 35 | 35 | 35 |
| Popularity | 170 | 170 | 170 |
| Dimensions | 240 x 426 | 240 x 426 | 600 x 600 |
| Creative Type | Video | Video | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Monaco,Central African,France,Switzerland,Belgium,Congo,Luxembourg | Monaco,Switzerland,Luxembourg,Belgium,Central African,Congo,France | Monaco,Central African,France,Switzerland,Belgium,Congo,Luxembourg |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Le Closet in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Le Closet's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Le Closet, you can click the app name below to view related reports, or you can find more info in ASOTools.