Kayra Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Kayra's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Kayra.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Kayra
App Name : Kayra
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Fatih Topçu
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,Fotor - Photo Editor&Collage,Avira Antivirus 2020 - Virus Cleaner & VPN,BeautyPlus - Best Selfie Cam & Easy Photo Editor
Total creative ads during the time period : 242
Duration : 709
Popularity : 39,016
Check ASO Keywords of Kayra
2. Kayra’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Kayra in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Kayra in the recent period. As of 2021-05-14, among the Kayra‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-14, Kayra's the proportion of networks impressions are placed like this:
Facebook's proportion is 38.47%,
Instagram's proportion is 37.74%,
Messenger's proportion is 23.79%,
's proportion is ,
's proportion is .
In the date of 2021-05-14, Kayra‘s network with the most ads is Facebook and its proportion is 37.93%.
3. Top 3 Ad Creative Analysis of Kayra
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Kayra. We can see some advertising trends.
Top 1 Ad Creative of Kayra
Ad Details ：
Headline ：Kayra İlkbahar Yaz 2020 Koleksiyonu - Kayra.com
Text ：Kayra ilkbahar yaz 2020 koleksiyonunu hemen keşfetmeye başlayın! Yeni ürünleri size özel fırsatlarla satın almak için hemen tıkla!
Top 2 Ad Creative of Kayra
Ad Details ：
Headline ：KAYRA Pre-Fall Collection - kayra.com
Text ：İlk Alışverişinize Özel 15 TL İndirim Fırsatı! Kupon Kodu: KAYRA15
Top 3 Ad Creative of Kayra
Ad Details ：
Headline ：KAYRA Pre-Fall Collection - kayra.com
Text ：Tanışalım! İlk Alışverişinize Özel 15 TL İndirim Fırsatı! Kupon Kodu: KAYRA15
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 173 | 110 | 110 |
| Popularity | 985 | 798 | 798 |
| Dimensions | 1080 x 1920 | 337 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Turkey | Turkey | Turkey |
| Language | Turkish | Turkish | Turkish |
Through the above analysis, we can see that the most effective channel for Kayra in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Kayra's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Kayra, you can click the app name below to view related reports, or you can find more info in ASOTools.