Kerala Tourism Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Kerala Tourism's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Kerala Tourism.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Kerala Tourism
App Name : Kerala Tourism
Logo：
OS : Android
Network : Google Ads(Admob),Twitter,Facebook
Developer : Kerala Tourism Official
Publisher : Twins Babysitter Daycare - Caring Games,Facebook,Celebrity Mommy's Newborn Twins Family Doctor - new baby salon games!,芭比舞会装扮 - 甜心公主爱化妆，灰姑娘美丽日记，女孩免费爱玩游戏,搜索播放器-云盘影音无广告版,Soccer Star 2018 World Legend,Tropical beaches Jigsaw puzzles ☀️,Hindu Panchang Calendar 2018
Total creative ads during the time period : 109
Duration : 692
Popularity : 7,150
Check ASO Keywords of Kerala Tourism
2. Kerala Tourism’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Kerala Tourism in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Kerala Tourism in the recent period. As of 2021-05-24, among the Kerala Tourism‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, Kerala Tourism's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-24, Kerala Tourism‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Kerala Tourism
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Kerala Tourism. We can see some advertising trends.
Top 1 Ad Creative of Kerala Tourism
Ad Details ：
Headline ：
Text ：The #NewYear is at hand. It’s time to discover new vistas and viewpoints. It’s time to step out into the endless #green valleys, refreshing waterfalls and mist-covered #mountains of #Kerala. It’s time for a #changeofair. https://t.co/ELJzfoBou4
Top 2 Ad Creative of Kerala Tourism
Ad Details ：
Headline ：keralatourism.org
Text ：കേരളാ ടൂറിസം വകുപ്പിന്റെ കിടിലം ഒഫ്ഫർ
𝑺𝒊𝒈𝒏 𝑼𝒑 𝒂𝒏𝒅 𝒘𝒊𝒏 𝑨 𝑭𝑶𝑼𝑹-𝑵𝑰𝑮𝑯𝑻 𝑺𝑻𝑨𝒀 𝑰𝑵 𝑲𝑬𝑹𝑨𝑳𝑨
Sign Up ചെയ്യൂ
ലക്കി ഡ്രോയിൽ വിജയിക്കുന്ന ആൾക്ക് KTDC യുടെ ലക്ഷ്വറി ഹോട്ടലിൽ നാല് രാത്രികൾ സൗജന്യമായി താമസിക്കാം.
Top 3 Ad Creative of Kerala Tourism
Ad Details ：
Headline ：Vote Now | Rate Your Favourite Destination in Kerala | Virtual Tour Campaign | Online Tour of God's Own Country | Kerala Tourism
Text ：𝗥𝗘𝗚𝗜𝗦𝗧𝗘𝗥, 𝗩𝗢𝗧𝗘 𝗔𝗡𝗗 𝗪𝗜𝗡 𝗔 𝗙𝗢𝗨𝗥-𝗡𝗜𝗚𝗛𝗧 𝗦𝗧𝗔𝗬 𝗜𝗡 𝗞𝗘𝗥𝗔𝗟𝗔
All you have to do is just register by entering your name and e-mail address at the official website of Kerala tourism (link given below) and cast your vote.
https://www.keralatourism.org/campaigns/virtual-tour/vote
𝐓𝐡𝐞 𝐨𝐧𝐞 𝐰𝐡𝐨 𝐰𝐢𝐧𝐬 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐚 𝐥𝐮𝐜𝐤𝐲 𝐝𝐫𝐚𝐰 𝐰𝐢𝐥𝐥 𝐠𝐞𝐭 𝐚 𝐅𝐑𝐄𝐄 𝟒-𝐧𝐢𝐠𝐡𝐭 𝐬𝐭𝐚𝐲 𝐚𝐭 𝐭𝐡𝐞 𝐩𝐫𝐞𝐦𝐢𝐮𝐦 𝐡𝐨𝐭𝐞𝐥𝐬 𝐨𝐟 𝐊𝐓𝐃𝐂
There will be a Mega Lucky Draw at the end of the campaign. Only those who register and vote for the Kerala Virtual Tour campaign between December 28, 2020 and June 27, 2021 will be eligible for the lucky draw.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 20 | 39 |
| Popularity | 165 | 102 | 94 |
| Dimensions | 1280 x 720 | 600 x 314 | 600 x 315 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 3 |
| Countries | United Kingdom,Australia,Canada,United States | Fiji,India | United Kingdom,Australia,United States,Canada |
| Language | English | Hindi | English |
Through the above analysis, we can see that the most effective channel for Kerala Tourism in recent advertising is Twitter, and the main creative type is Video.
In conclusion: The above is a free Kerala Tourism's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Kerala Tourism, you can click the app name below to view related reports, or you can find more info in ASOTools.