KFC Philippines Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the KFC Philippines's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps KFC Philippines.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of KFC Philippines
App Name : KFC Philippines
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Yum! Brands Inc.
Publisher : Facebook,Instagram
Total creative ads during the time period : 26
Duration : 199
Popularity : 10,393
Check ASO Keywords of KFC Philippines
2. KFC Philippines’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser KFC Philippines in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of KFC Philippines in the recent period. As of 2021-02-21, among the KFC Philippines‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-21, KFC Philippines's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-02-21, KFC Philippines‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of KFC Philippines
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of KFC Philippines. We can see some advertising trends.
Top 1 Ad Creative of KFC Philippines
Ad Details ：
Headline ：KFC Colonel Savers
Text ：Save big on with KFC Colonel Savers! Satisfy your cravings with affordable yet delicious KFC meals. Big taste, small price. Order now! Check out the list of open stores here: http://bit.ly/KFCStores2020 Dial 88-87-88-88, visit https://www.kfc.com.ph/menu/for-sharing or download the mobile app on Google Play: https://bit.ly/KFCPHAppAndroid or App Store: https://apple.co/2BFAugj. Delivery is also available via GrabFood and foodpanda.
Top 2 Ad Creative of KFC Philippines
Ad Details ：
Headline ：
Text ：Feelin’ stuck at home? Break away from the quarantine monotony with the Stayin’ Home Good Deals! For only P99, Stay in and get your all-time favorite Original Recipe Fried Chicken and gravy combo paired with with your choice of side dish - mushroom soup, mashed potato, or brownie. Price varies.
Top 3 Ad Creative of KFC Philippines
Ad Details ：
Headline ：NEW KFC Red Hot & Crispy
Text ：KFCze the day with our new Red Hot & Crispy! It’s our hot & crispy chicken made even hotter with red hot batter and extreme chili seasoning. Dare to try it! To order, dial 88-87-88-88, visit https://www.kfc.com.ph/menu/for-one/signature-meals , or download the KFC PH app on Google Play: https://bit.ly/KFCPHAppAndroid or App Store: https://apple.co/2BFAugj. You can also have it delivered via GrabFood and foodpanda.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 18 | 19 | 20 |
| Popularity | 999 | 998 | 992 |
| Dimensions | 960 x 960 | 720 x 720 | 1080 x 1080 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Philippines | Philippines | Philippines |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for KFC Philippines in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free KFC Philippines's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to KFC Philippines, you can click the app name below to view related reports, or you can find more info in ASOTools.