Pathao Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pathao's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pathao.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pathao
App Name : Pathao
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Pathao Inc
Publisher : TalkU Free Calls +Free Texting +International Call,USA Weather forecast,True Mobile Caller ID Locator & Call Blocker,Vegan Recipes - Free Vegan Food Cookbook,Universal Email App,Ameba,Tandem Language Exchange: Speak & learn languages,Korean Food Recipes - 10k Recipes,Treehouse Table
Total creative ads during the time period : 769
Duration : 1,660
Popularity : 27,331
Check ASO Keywords of Pathao
2. Pathao’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pathao in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pathao in the recent period. As of 2021-03-16, among the Pathao‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 21.62%, Playable Ads category's proportion is 0.0%, Image category's proportion is 56.76%, Carousel category's proportion is 21.62%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Pathao's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.43%,
Audience Network's proportion is 27.28%,
Instagram's proportion is 23.99%,
Messenger's proportion is 21.3%,
's proportion is .
In the date of 2021-03-16, Pathao‘s network with the most ads is Facebook and its proportion is 29.73%.
3. Top 3 Ad Creative Analysis of Pathao
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pathao. We can see some advertising trends.
Top 1 Ad Creative of Pathao
Ad Details ：
Headline ：Order from Pathao Food Now!
Text ：
Top 2 Ad Creative of Pathao
Ad Details ：
Headline ：Get your ride now!
Text ：Always be on time at work, class or anywhere you need with Pathao Bike! So request for your ride today and reach your destination on time.
Top 3 Ad Creative of Pathao
Ad Details ：
Headline ：Get your ride now!
Text ：Always be on time at work, class or anywhere you need with Pathao Bike! So request for your ride today and reach your destination on time.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 50 | 27 | 27 |
| Popularity | 288 | 133 | 133 |
| Dimensions | 400 x 224 | 1280 x 1280 | 1280 x 1280 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | Audience Network | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | Bangladesh | Canada,United States,United Kingdom,Australia | Canada,United States,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Pathao in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Pathao's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pathao, you can click the app name below to view related reports, or you can find more info in ASOTools.