NBC4 Columbus Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the NBC4 Columbus's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NBC4 Columbus.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of NBC4 Columbus
App Name : NBC4 Columbus
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Media General
Publisher : Facebook,Instagram
Total creative ads during the time period : 113
Duration : 974
Popularity : 22,288
Check ASO Keywords of NBC4 Columbus
2. NBC4 Columbus’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser NBC4 Columbus in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of NBC4 Columbus in the recent period. As of 2021-03-06, among the NBC4 Columbus‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-06, NBC4 Columbus's the proportion of networks impressions are placed like this:
Audience Network's proportion is 33.93%,
Facebook's proportion is 33.04%,
Instagram's proportion is 33.04%,
's proportion is ,
's proportion is .
In the date of 2021-03-06, NBC4 Columbus‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of NBC4 Columbus
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NBC4 Columbus. We can see some advertising trends.
Top 1 Ad Creative of NBC4 Columbus
Ad Details ：
Headline ：Guernsey County Election Results
Text ：ELECTION RESULTS: Today is the general election, and NBC4 is your local election headquarters. Find real-time election results for Guernsey County once the polls close at 7:30pm tonight.
Looking for statewide races? Just go to nbc4i.co/elections
Top 2 Ad Creative of NBC4 Columbus
Ad Details ：
Headline ：Ohio soybean farmers feeling impact of tariffs
Text ：The United States and China soybean trading war is felt here in Ohio.
Top 3 Ad Creative of NBC4 Columbus
Ad Details ：
Headline ：Marion County Children Services asks for levy, says costs rising with opioid epidemic
Text ：Marion County Children Services is asking for the passage of a new levy this November.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 543 | 602 | 692 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1000 x 667 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 5 | 1 | 1 |
| Countries | United States | Canada,United Kingdom,United States,Australia | United States,Canada,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for NBC4 Columbus in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free NBC4 Columbus's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to NBC4 Columbus, you can click the app name below to view related reports, or you can find more info in ASOTools.