KiWi Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the KiWi's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps KiWi.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of KiWi
App Name : KiWi
Logo：
OS : Android
Network : Google Ads(Admob),Audience Network,Facebook
Developer : KiWi
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,Light Bible: Daily Verses, Prayer, Audio Bible,TopBuzz: Notícias,Vídeos, GIFs,Psychedelic Music ONLINE,Österreich Kalender 2021
Total creative ads during the time period : 436
Duration : 667
Popularity : 33,474
Check ASO Keywords of KiWi
2. KiWi’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser KiWi in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of KiWi in the recent period. As of 2021-03-16, among the KiWi‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, KiWi's the proportion of networks impressions are placed like this:
Audience Network's proportion is 36.49%,
Instagram's proportion is 28.04%,
Messenger's proportion is 18.35%,
Facebook's proportion is 17.12%,
's proportion is .
In the date of 2021-03-16, KiWi‘s network with the most ads is Audience Network and its proportion is 36.36%.
3. Top 3 Ad Creative Analysis of KiWi
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of KiWi. We can see some advertising trends.
Top 1 Ad Creative of KiWi
Ad Details ：
Headline ：Oferta Limitada 45% Descuento En Lector
Text ：KiWi™️Lector Bluetooth Para Cobrar Con Tarjetas Bancarias Desde Tu Celular. Que Tu Forma...
Top 2 Ad Creative of KiWi
Ad Details ：
Headline ：¡Año Nuevo, Ventas Nuevas!
Text ：💳📲 Con KiWi aceptas pagos con tarjetas - Débito, Crédito y Vales. Fácil, Seguro y Rápido 🥝
Top 3 Ad Creative of KiWi
Ad Details ：
Headline ：¡Año Nuevo, Ventas Nuevas!
Text ：💳📲 Con KiWi aceptas pagos con tarjetas - Débito, Crédito y Vales. Fácil, Seguro y Rápido 🥝
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 104 | 50 | 50 |
| Popularity | 510 | 298 | 297 |
| Dimensions | 400 x 400 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | Messenger |
| Related Ads | 22 | 1 | 1 |
| Countries | United Kingdom,United States,Canada,Australia | Mexico | Mexico |
| Language | English | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for KiWi in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free KiWi's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to KiWi, you can click the app name below to view related reports, or you can find more info in ASOTools.