Tailwind Publisher Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Tailwind Publisher's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tailwind Publisher.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Tailwind Publisher
App Name : Tailwind Publisher
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Tailwind
Publisher : Instagram,Facebook,Moe Girl Cafe 2,World Wide Events,Fast Face Browser & video download
Total creative ads during the time period : 174
Duration : 195
Popularity : 19,664
Check ASO Keywords of Tailwind Publisher
2. Tailwind Publisher’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Tailwind Publisher in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Tailwind Publisher in the recent period. As of 2021-03-16, among the Tailwind Publisher‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 16.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 75.0%, Carousel category's proportion is 8.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Tailwind Publisher's the proportion of networks impressions are placed like this:
Facebook's proportion is 32.25%,
Messenger's proportion is 29.57%,
Instagram's proportion is 20.99%,
Audience Network's proportion is 17.19%,
's proportion is .
In the date of 2021-03-16, Tailwind Publisher‘s network with the most ads is Facebook and its proportion is 29.17%.
3. Top 3 Ad Creative Analysis of Tailwind Publisher
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tailwind Publisher. We can see some advertising trends.
Top 1 Ad Creative of Tailwind Publisher
Ad Details ：
Headline ：Instagram Smart Assistant
Text ：If you're serious about growing your Instagram, you need an Instagram smart assistant that...
#️⃣ Optimizes each Instagram post with the best hashtags and posting times to maximize your reach
📈 Auto-updates your bio link in the background to drive traffic that converts
💡 Unblocks you to create a scroll-stopping Instagram feed with color-coded content plans, post inspiration and caption templates
Top 2 Ad Creative of Tailwind Publisher
Ad Details ：
Headline ：How to Attract Traffic from Pinterest with Tailwind
Text ：This year, let us build a whole new source of traffic for your business with Pinterest. All you have to do is sit back and watch.
Top 3 Ad Creative of Tailwind Publisher
Ad Details ：
Headline ：How to Attract Traffic from Pinterest with Tailwind
Text ：This year, let us build a whole new source of traffic for your business with Pinterest. All you have to do is sit back and watch.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 160 | 56 | 56 |
| Popularity | 697 | 351 | 340 |
| Dimensions | 400 x 224 | 600 x 506 | 600 x 506 |
| Creative Type | Video | Image | Image |
| Network | Messenger | ||
| Related Ads | 2 | 1 | 1 |
| Countries | Canada,United Kingdom,Morocco,United States,New Zealand | Philippines,United States | United States,Philippines |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Tailwind Publisher in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Tailwind Publisher's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Tailwind Publisher, you can click the app name below to view related reports, or you can find more info in ASOTools.