KKBOX - Music and podcasts, anytime, anywhere! Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the KKBOX - Music and podcasts, anytime, anywhere!'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps KKBOX - Music and podcasts, anytime, anywhere!.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of KKBOX - Music and podcasts, anytime, anywhere!
App Name : KKBOX - Music and podcasts, anytime, anywhere!
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : KKBOX International Limited
Publisher : Instagram,Facebook,SHAREit - Transfer & Share,USA Weather forecast,Talkray - Free Calls Texts,TalkU Free Calls +Free Texting +International Call,Treehouse Table
Total creative ads during the time period : 539
Duration : 2,129
Popularity : 34,110
Check ASO Keywords of KKBOX - Music and podcasts, anytime, anywhere!
2. KKBOX - Music and podcasts, anytime, anywhere!’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser KKBOX - Music and podcasts, anytime, anywhere! in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of KKBOX - Music and podcasts, anytime, anywhere! in the recent period. As of 2021-03-16, among the KKBOX - Music and podcasts, anytime, anywhere!‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 61.54%, Playable Ads category's proportion is 0.0%, Image category's proportion is 15.38%, Carousel category's proportion is 23.08%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, KKBOX - Music and podcasts, anytime, anywhere!'s the proportion of networks impressions are placed like this:
Facebook's proportion is 26.27%,
Instagram's proportion is 24.9%,
Messenger's proportion is 24.53%,
Audience Network's proportion is 24.3%,
's proportion is .
In the date of 2021-03-16, KKBOX - Music and podcasts, anytime, anywhere!‘s network with the most ads is Facebook and its proportion is 26.92%.
3. Top 3 Ad Creative Analysis of KKBOX - Music and podcasts, anytime, anywhere!
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of KKBOX - Music and podcasts, anytime, anywhere!. We can see some advertising trends.
Top 1 Ad Creative of KKBOX - Music and podcasts, anytime, anywhere!
Ad Details ：
Headline ：免費下載-註冊就送體驗天數
Text ：離線播放-隨時隨地暢聽音樂
Top 2 Ad Creative of KKBOX - Music and podcasts, anytime, anywhere!
Ad Details ：
Headline ：KKBOX 音樂免費聽
Text ：音樂就要隨我所愛，愛我所選
立即下載 KKBOX，320K 高音質音樂聽到飽
同時不錯過最新流行夯歌及 LIVE 演唱會！
Top 3 Ad Creative of KKBOX - Music and podcasts, anytime, anywhere!
Ad Details ：
Headline ：KKBOX 音樂免費聽
Text ：音樂就要隨我所愛，愛我所選
立即下載 KKBOX，320K 高音質音樂聽到飽
同時不錯過最新流行夯歌及 LIVE 演唱會！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 103 | 82 | 48 |
| Popularity | 365 | 322 | 282 |
| Dimensions | 1280 x 720 | 800 x 800 | 800 x 800 |
| Creative Type | Video | Image | Image |
| Network | Google Ads(Admob) | Messenger | |
| Related Ads | 2 | 2 | 1 |
| Countries | Macau,Taiwan,Hong Kong | Taiwan | Taiwan |
| Language | Chinese (Traditional) | Norwegian | Norwegian |
Through the above analysis, we can see that the most effective channel for KKBOX - Music and podcasts, anytime, anywhere! in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free KKBOX - Music and podcasts, anytime, anywhere!'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to KKBOX - Music and podcasts, anytime, anywhere!, you can click the app name below to view related reports, or you can find more info in ASOTools.