Klarna | Shop now. Pay later. Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Klarna | Shop now. Pay later.'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Klarna | Shop now. Pay later..
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Klarna | Shop now. Pay later.
App Name : Klarna | Shop now. Pay later.
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Klarna Bank AB (publ)
Publisher : Instagram,Facebook,All Recipes Free - Food Recipes App,Vegan Recipes - Free Vegan Food Cookbook,Treehouse Table,BeautyPlus - Best Selfie Cam & Easy Photo Editor
Total creative ads during the time period : 5,578
Duration : 796
Popularity : 759,890
Check ASO Keywords of Klarna | Shop now. Pay later.
2. Klarna | Shop now. Pay later.’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Klarna | Shop now. Pay later. in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Klarna | Shop now. Pay later. in the recent period. As of 2021-05-27, among the Klarna | Shop now. Pay later.‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 54.24%, Playable Ads category's proportion is 0.0%, Image category's proportion is 45.76%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Klarna | Shop now. Pay later.'s the proportion of networks impressions are placed like this:
Facebook's proportion is 27.63%,
Instagram's proportion is 27.58%,
Messenger's proportion is 27.57%,
Audience Network's proportion is 16.17%,
Google Ads(Admob)'s proportion is 1.05%.
In the date of 2021-05-27, Klarna | Shop now. Pay later.‘s network with the most ads is Facebook and its proportion is 25.85%.
3. Top 3 Ad Creative Analysis of Klarna | Shop now. Pay later.
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Klarna | Shop now. Pay later.. We can see some advertising trends.
Top 1 Ad Creative of Klarna | Shop now. Pay later.
Ad Details ：
Headline ：Get the Klarna app.
Text ：A better way to shop.
Top 2 Ad Creative of Klarna | Shop now. Pay later.
Ad Details ：
Headline ：Get the Klarna app.
Text ：When it comes to the things you need, we’ve got you. A better way to shop everywhere.
Top 3 Ad Creative of Klarna | Shop now. Pay later.
Ad Details ：
Headline ：4 interest-free installments.
Text ：Split the purchase into manageable installments or pay for your order up to 30 days later.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 305 | 126 | 232 |
| Popularity | 961 | 936 | 926 |
| Dimensions | 512 x 250 | 640 x 360 | 360 x 360 |
| Creative Type | Image | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 16 | 1 | 2 |
| Countries | Australia,United Kingdom,United States,Canada,Mexico,Colombia,Argentina,Chile,Paraguay,Peru,Panama,Cuba,Venezuela,Spain,Finland | United States,United Kingdom,Canada,Australia | Canada,Australia,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Klarna | Shop now. Pay later. in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free Klarna | Shop now. Pay later.'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Klarna | Shop now. Pay later., you can click the app name below to view related reports, or you can find more info in ASOTools.