adidas Running App by Runtastic - Run Tracker Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the adidas Running App by Runtastic - Run Tracker's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps adidas Running App by Runtastic - Run Tracker.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of adidas Running App by Runtastic - Run Tracker
App Name : adidas Running App by Runtastic - Run Tracker
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Runtastic
Publisher : Instagram,Sunface - UV-Selfie,Six Pack in 30 Days - Premium Quality,Workout at Home,365 Pedometer,Workout timer : Crossfit WODs & TABATA,30 Day Workout: Fast Home Weight Loss & Diet Plans,Running Fitness & Calorie Sport tracker
Total creative ads during the time period : 1,366
Duration : 2,328
Popularity : 135,678
Check ASO Keywords of adidas Running App by Runtastic - Run Tracker
2. adidas Running App by Runtastic - Run Tracker’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser adidas Running App by Runtastic - Run Tracker in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of adidas Running App by Runtastic - Run Tracker in the recent period. As of 2021-05-27, among the adidas Running App by Runtastic - Run Tracker‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 55.56%, Playable Ads category's proportion is 0.0%, Image category's proportion is 36.11%, Carousel category's proportion is 8.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, adidas Running App by Runtastic - Run Tracker's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 99.96%,
Facebook's proportion is 0.04%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, adidas Running App by Runtastic - Run Tracker‘s network with the most ads is Google Ads(Admob) and its proportion is 94.44%.
3. Top 3 Ad Creative Analysis of adidas Running App by Runtastic - Run Tracker
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of adidas Running App by Runtastic - Run Tracker. We can see some advertising trends.
Top 1 Ad Creative of adidas Running App by Runtastic - Run Tracker
Ad Details ：
Headline ：Defina metas poderosas em 2020
Text ：Alcance todos os objetivos em 2020 com a ajuda o app adidas Running e sua rede de apoio.
Top 2 Ad Creative of adidas Running App by Runtastic - Run Tracker
Ad Details ：
Headline ：Начать тренировки.
Text ：Приложение для бега 0+
Top 3 Ad Creative of adidas Running App by Runtastic - Run Tracker
Ad Details ：
Headline ：Bewegung ist Leben
Text ：Wir wissen, dass regelmäßig zu trainieren nicht immer einfach ist. Lass dich von monatlich neuen Challenges motivieren.💪 Du musst dich nur anmelden und loslaufen. Lass uns gleich loslegen!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 361 | 97 | 40 |
| Popularity | 832 | 319 | 217 |
| Dimensions | 512 x 250 | 640 x 360 | 226 x 400 |
| Creative Type | Image | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Audience Network |
| Related Ads | 7 | 2 | 1 |
| Countries | Brazil,Angola,Portugal,Cuba,Paraguay,Panama,Colombia,Peru,Spain,Venezuela,Argentina,Chile,Mexico,Sweden,Russia,Australia,United States,Canada,United Kingdom | Russia | Italy,Germany,France |
| Language | Portuguese | Russian | German |
Through the above analysis, we can see that the most effective channel for adidas Running App by Runtastic - Run Tracker in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free adidas Running App by Runtastic - Run Tracker's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to adidas Running App by Runtastic - Run Tracker, you can click the app name below to view related reports, or you can find more info in ASOTools.