KMA Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the KMA's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps KMA.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of KMA
App Name : KMA
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Bank of Ayudhya Public Company Limited
Publisher : Instagram,Facebook,SHAREit - Transfer & Share,Text Free: WiFi Calling App ,UC Mini-Download Video Status & Movies,Universal Email App
Total creative ads during the time period : 769
Duration : 1,835
Popularity : 68,185
Check ASO Keywords of KMA
2. KMA’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser KMA in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of KMA in the recent period. As of 2021-05-28, among the KMA‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 7.69%, Playable Ads category's proportion is 0.0%, Image category's proportion is 92.31%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, KMA's the proportion of networks impressions are placed like this:
Facebook's proportion is 51.87%,
Audience Network's proportion is 21.64%,
Messenger's proportion is 14.42%,
Instagram's proportion is 12.07%,
's proportion is .
In the date of 2021-05-28, KMA‘s network with the most ads is Facebook and its proportion is 30.77%.
3. Top 3 Ad Creative Analysis of KMA
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of KMA. We can see some advertising trends.
Top 1 Ad Creative of KMA
Ad Details ：
Headline ：สมัครสินเชื่อง่ายๆ ผ่านมือถือด้วย KMA
Text ：ยื่นกู้ง่าย ไม่ต้องไปสาขา ทำง่ายได้ด้วยตนเอง สะดวกทุกที่ทุกเวลา #Krungsri #iFin #KMA โหลดเลย
Top 2 Ad Creative of KMA
Ad Details ：
Headline ：สมัครบัตรเครดิตผ่าน KMA รู้วงเงินทันที! โหลดเลย
Text ：ไวกว่านี้ไม่มีแล้ว! รู้วงเงินใน 30 นาที สมัครบัตรเครดิตผ่าน KMA ในเครือกรุงศรี สมัครปุ๊บ รู้ผลและวงเงินปั๊บ โหลดและลงทะเบียนด่วน #KMA #กรุงศรีอยู่นี่นะ
Top 3 Ad Creative of KMA
Ad Details ：
Headline ：ขอสินเชื่อบนมือถือผ่านแอป KMA
Text ：ง่ายสุด สมัครสินเชื่อ Krungsri iFIN ผ่าน #KMA บนมือถือได้เลย รู้ผลไว ดอกเบี้ยถูกกว่า 3% ทุกวงเงิน ทุกเดือน สมัครเลย! #KMA
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 40 | 193 | 189 |
| Popularity | 997 | 830 | 816 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 3 | 2 | 2 |
| Countries | Thailand | Thailand | Thailand |
| Language | Thai | Thai | Thai |
Through the above analysis, we can see that the most effective channel for KMA in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free KMA's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to KMA, you can click the app name below to view related reports, or you can find more info in ASOTools.