Urban Planet Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Urban Planet's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Urban Planet.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Urban Planet
App Name : Urban Planet
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Станислав Шипиль
Publisher : Instagram,Facebook
Total creative ads during the time period : 242
Duration : 455
Popularity : 70,907
Check ASO Keywords of Urban Planet
2. Urban Planet’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Urban Planet in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Urban Planet in the recent period. As of 2021-02-24, among the Urban Planet‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 13.79%, Playable Ads category's proportion is 0.0%, Image category's proportion is 78.16%, Carousel category's proportion is 8.05%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-24, Urban Planet's the proportion of networks impressions are placed like this:
Instagram's proportion is 35.21%,
Facebook's proportion is 35.15%,
Messenger's proportion is 24.52%,
Audience Network's proportion is 5.11%,
's proportion is .
In the date of 2021-02-24, Urban Planet‘s network with the most ads is Instagram and its proportion is 36.78%.
3. Top 3 Ad Creative Analysis of Urban Planet
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Urban Planet. We can see some advertising trends.
Top 1 Ad Creative of Urban Planet
Ad Details ：
Headline ：🧥 Чоловічі Зимові Куртки та Парки
Text ：📌 Обирай Твій Вуличний Стиль:
🧥 Куртки-Парки • Виразні • Теплі • Стильні • Практичні
🚚 Доставка 1-2 дні • Обмін та Повернення
Top 2 Ad Creative of Urban Planet
Ad Details ：
Headline ：🧥 Чоловічі Зимові Куртки та Парки
Text ：📌 Обирай Твій Вуличний Стиль:
🧥 Куртки-Парки • Виразні • Теплі • Стильні • Практичні
🚚 Доставка 1-2 дні • Обмін та Повернення
Top 3 Ad Creative of Urban Planet
Ad Details ：
Headline ：🧥 Чоловічі Зимові Куртки та Парки
Text ：📌 Обирай Твій Вуличний Стиль:
🧥 Куртки-Парки • Виразні • Теплі • Стильні • Практичні
🚚 Доставка 1-2 дні • Обмін та Повернення
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 113 | 113 | 113 |
| Popularity | 824 | 822 | 822 |
| Dimensions | 385 x 580 | 385 x 580 | 385 x 580 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Ukraine | Ukraine | Ukraine |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Urban Planet in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Urban Planet's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Urban Planet, you can click the app name below to view related reports, or you can find more info in ASOTools.