Knygos.lt Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Knygos.lt's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Knygos.lt.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Knygos.lt
App Name : Knygos.lt
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : BALTO trader, UAB
Publisher : Instagram,Facebook,Motorun Lite: Hill Run
Total creative ads during the time period : 427
Duration : 361
Popularity : 34,803
Check ASO Keywords of Knygos.lt
2. Knygos.lt’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Knygos.lt in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Knygos.lt in the recent period. As of 2021-03-15, among the Knygos.lt‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Knygos.lt's the proportion of networks impressions are placed like this:
Facebook's proportion is 78.48%,
Instagram's proportion is 21.52%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Knygos.lt‘s network with the most ads is Facebook and its proportion is 77.78%.
3. Top 3 Ad Creative Analysis of Knygos.lt
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Knygos.lt. We can see some advertising trends.
Top 1 Ad Creative of Knygos.lt
Ad Details ：
Headline ：VILNIAUS ATMINTIES PUNKTYRAI. Dvylika pasivaikščiojimų po XX amžiaus Vilnių – miestą, kokio jau nebėra
Text ：„Vilniaus atminties punktyrai" – pirmoji žurnalistės ir miesto gidės Gabijos Lunevičiūtės knyga. Autorė, „Savaitgalio ekskursijų" įkūrėja, yra pelniusi Svetingiausio Vilniaus gido apdovanojimą.
Top 2 Ad Creative of Knygos.lt
Ad Details ：
Headline ：PO RAUDONU DANGUM
Text ：Nepaprasto populiarumo ir puikaus skaitytojų vertinimo sulaukęs istorinis romanas apie pamirštą jauno italo žygdarbį Antrojo pasaulinio karo metais. Jei mėgstate tikrais įvykiais paremtas istorijas - ieškokite knygynuose ir www.knygos.lt.
Top 3 Ad Creative of Knygos.lt
Ad Details ：
Headline ：ANYTA. Daugiasluoksnė psichologinė drama
Text ：Šeimos paslaptys, lemtingi pasirinkimai ir emocijos - knygoje rasite visko. Romaną galima skaityti kaip painią detektyvinę istoriją, bet greičiau tai – psichologinė drama, atskleidžianti sudėtingus veikėjų charakterius ir veiksmų motyvus.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 167 | 87 | 87 |
| Popularity | 770 | 614 | 610 |
| Dimensions | 613 x 613 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | Lithuania | Lithuania | Lithuania |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Knygos.lt in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Knygos.lt's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Knygos.lt, you can click the app name below to view related reports, or you can find more info in ASOTools.