Pencil Rush Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pencil Rush's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pencil Rush.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pencil Rush
App Name : Pencil Rush
Logo：
OS : Android
Network : Instagram,Messenger,Facebook
Developer : Metis Apps
Publisher : Instagram,Facebook,Arabic Alphabets - letters,Baby Full House - Care & Play,Wild Animal Beauty Salon,Joker Poker,Guitar - play music games, pro tabs and chords!
Total creative ads during the time period : 190
Duration : 61
Popularity : 12,478
Check ASO Keywords of Pencil Rush
2. Pencil Rush’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pencil Rush in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pencil Rush in the recent period. As of 2021-03-16, among the Pencil Rush‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Pencil Rush's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.56%,
Instagram's proportion is 25.28%,
Facebook's proportion is 25.19%,
Messenger's proportion is 23.96%,
's proportion is .
In the date of 2021-03-16, Pencil Rush‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Pencil Rush
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pencil Rush. We can see some advertising trends.
Top 1 Ad Creative of Pencil Rush
Ad Details ：
Headline ：Try it for yourself!
Text ：Can’t stop playing! 🤑🤣😍
Top 2 Ad Creative of Pencil Rush
Ad Details ：
Headline ：Try it for yourself!
Text ：Can’t stop playing! 🤑🤣😍
Top 3 Ad Creative of Pencil Rush
Ad Details ：
Headline ：Try it for yourself!
Text ：Can’t stop playing! 🤑🤣😍
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 53 | 53 | 53 |
| Popularity | 125 | 122 | 114 |
| Dimensions | 340 x 426 | 340 x 426 | 340 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 12 | 11 | 12 |
| Countries | Australia,Canada,United Kingdom,United States,Macau,United Arab Emirates,Netherlands,Poland,Mexico,Germany,Chile,Egypt,Argentina,New Zealand,Colombia,Vietnam,Hong Kong,Lebanon,Kuwait,Spain | Australia,United States,United Kingdom,Canada,Macau,United Arab Emirates,Netherlands,Poland,Mexico,Germany,Chile,Egypt,Argentina,New Zealand,Colombia,Vietnam,Hong Kong,Lebanon,Kuwait,Spain | Australia,Canada,United States,United Kingdom,Turkey,Colombia,Brazil,Portugal,Israel,Ukraine,Vietnam,Kenya,Nigeria,Poland,United Arab Emirates,Germany,Pakistan,New Zealand,France,Egypt |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Pencil Rush in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Pencil Rush's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pencil Rush, you can click the app name below to view related reports, or you can find more info in ASOTools.