Komoot — Cycling, Hiking & Mountain Biking Maps Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Komoot — Cycling, Hiking & Mountain Biking Maps's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Komoot — Cycling, Hiking & Mountain Biking Maps.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Komoot — Cycling, Hiking & Mountain Biking Maps
App Name : Komoot — Cycling, Hiking & Mountain Biking Maps
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,YouTube
Developer : komoot GmbH
Publisher : MTB Trails,Kids Activities 2,Learn and Play Korean Elephant,Universal price tracking tool,Running Fitness & Calorie Sport tracker,حلويات خديجة halawiyatkhadija,台北微笑單車 - 雙北YouBike2.0公共單車查詢,BikeComputer,MyRunningApp GPS Running Bike
Total creative ads during the time period : 61
Duration : 1,666
Popularity : 6,081
Check ASO Keywords of Komoot — Cycling, Hiking & Mountain Biking Maps
2. Komoot — Cycling, Hiking & Mountain Biking Maps’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Komoot — Cycling, Hiking & Mountain Biking Maps in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Komoot — Cycling, Hiking & Mountain Biking Maps in the recent period. As of 2021-03-16, among the Komoot — Cycling, Hiking & Mountain Biking Maps‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Komoot — Cycling, Hiking & Mountain Biking Maps's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Komoot — Cycling, Hiking & Mountain Biking Maps‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Komoot — Cycling, Hiking & Mountain Biking Maps
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Komoot — Cycling, Hiking & Mountain Biking Maps. We can see some advertising trends.
Top 1 Ad Creative of Komoot — Cycling, Hiking & Mountain Biking Maps
Ad Details ：
Headline ：Bici, MTB y trekking
Text ：Planificador de rutas
Top 2 Ad Creative of Komoot — Cycling, Hiking & Mountain Biking Maps
Ad Details ：
Headline ：Cycling Route Planner
Text ：Hiking Route Planner
Top 3 Ad Creative of Komoot — Cycling, Hiking & Mountain Biking Maps
Ad Details ：
Headline ：Cycling Route Planner
Text ：Say Hello To Your Next Adventure!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 362 | 52 | 24 |
| Popularity | 978 | 307 | 124 |
| Dimensions | 512 x 250 | 640 x 360 | 640 x 360 |
| Creative Type | Image | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 3 | 1 | 1 |
| Countries | Colombia,Spain,Peru,Mexico,Panama,Cuba,Chile,Paraguay,Venezuela,Argentina | Canada,United Kingdom,United States,Australia | United Kingdom,United States,Australia,Canada |
| Language | Spanish | English | English |
Through the above analysis, we can see that the most effective channel for Komoot — Cycling, Hiking & Mountain Biking Maps in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free Komoot — Cycling, Hiking & Mountain Biking Maps's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Komoot — Cycling, Hiking & Mountain Biking Maps, you can click the app name below to view related reports, or you can find more info in ASOTools.