拉勾 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 拉勾's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 拉勾.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 拉勾
App Name : 拉勾
Logo：
OS : Android
Network : 哔哩哔哩,百度,腾讯社交广告（广点通）
Developer : 北京拉勾科技有限公司
Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,哔哩哔哩动画,今日头条,QQ空间-酷炫直播，精彩短视频,百度,抖音短视频,豆果美食-最贴心菜谱大全、健康顾问、减肥食谱、下厨房必备,火山直播
Total creative ads during the time period : 603
Duration : 1,506
Popularity : 45,656
Check ASO Keywords of 拉勾
2. 拉勾’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 拉勾 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 拉勾 in the recent period. As of 2021-03-11, among the 拉勾‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 21.43%, Playable Ads category's proportion is 0.0%, Image category's proportion is 78.57%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 拉勾's the proportion of networks impressions are placed like this:
哔哩哔哩's proportion is 96.98%,
今日头条's proportion is 3.02%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 拉勾‘s network with the most ads is 哔哩哔哩 and its proportion is 78.57%.
3. Top 3 Ad Creative Analysis of 拉勾
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 拉勾. We can see some advertising trends.
Top 1 Ad Creative of 拉勾
Ad Details ：
Headline ：招兼职,50元一小时,可在家做
Text ：招兼职,50元一小时,可在家做
Top 2 Ad Creative of 拉勾
Ad Details ：
Headline ：有北京的同学想来B站上班吗？
Text ：工作地点京沪
Top 3 Ad Creative of 拉勾
Ad Details ：
Headline ：GTA5游戏下载
Text ：下载gta5
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 141 | 120 | 90 |
| Popularity | 955 | 917 | 913 |
| Dimensions | 280 x 200 | 640 x 400 | 280 x 200 |
| Creative Type | Image | Image | Image |
| Network | 百度 | 哔哩哔哩 | 百度 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 拉勾 in recent advertising is 百度, and the main creative type is Image.
In conclusion: The above is a free 拉勾's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 拉勾, you can click the app name below to view related reports, or you can find more info in ASOTools.