Kugou Music Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Kugou Music's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Kugou Music.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Kugou Music
App Name : Kugou Music
Logo：
OS : Android
Network : WIFI万能钥匙,腾讯社交广告（广点通）,快手
Developer : 酷狗 音乐
Publisher : 糗事百科,天天快报-年度成长最快的个性阅读智能推荐资讯软件,騰訊視頻,汉语词典,今日头条,东方头条,QQ浏览器 - 腾讯王卡，全网免流量,刘兰芳经典评书大全
Total creative ads during the time period : 7,443
Duration : 1,531
Popularity : 438,422
Check ASO Keywords of Kugou Music
2. Kugou Music’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Kugou Music in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Kugou Music in the recent period. As of 2021-03-06, among the Kugou Music‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-06, Kugou Music's the proportion of networks impressions are placed like this:
快手's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-06, Kugou Music‘s network with the most ads is 快手 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Kugou Music
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Kugou Music. We can see some advertising trends.
Top 1 Ad Creative of Kugou Music
Ad Details ：
Headline ：酷狗 因你而酷 就是歌多
Text ：
Top 2 Ad Creative of Kugou Music
Ad Details ：
Headline ：热门歌曲随心听，海量曲库等你
Text ：这首非常有名的老歌，火遍大街小巷，值得一听！
Top 3 Ad Creative of Kugou Music
Ad Details ：
Headline ：好听的老歌100首装进手机
Text ：好听的老歌100首装进手机！2020网络火爆歌曲！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 130 | 117 | 155 |
| Popularity | 913 | 888 | 856 |
| Dimensions | 720 x 1280 | 1280 x 720 | 1280 x 720 |
| Creative Type | Video | Image | Image |
| Network | 快手 | 腾讯社交广告（广点通） | |
| Related Ads | 1 | 1 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Kugou Music in recent advertising is 快手, and the main creative type is Video.
In conclusion: The above is a free Kugou Music's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Kugou Music, you can click the app name below to view related reports, or you can find more info in ASOTools.