Kugou Music Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Kugou Music’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Kugou Music.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Kugou Music

App Name : Kugou Music


Kugou Music-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),今日头条,头条穿山甲

Developer : 广州酷狗计算机科技有限公司

Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,糗事百科,汉语词典,极速清理管家轻量版,刘兰芳经典评书大全,今日影视大全,东方头条,QQ浏览器 - 腾讯王卡,全网免流量

Total creative ads during the time period : 2,996

Duration : 1,352

Popularity : 168,231

2. Kugou Music’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Kugou Music in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Kugou Music in the recent period. As of 2020-09-07, among the Kugou Music‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 45.45%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 54.55%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Kugou Music’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 34.01%,

快手’s proportion is 29.83%,

WIFI万能钥匙’s proportion is 2.15%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Kugou Music‘s network with the most ads is 快手 and its proportion is 54.55%.

3. Top 3 Ad Creative Analysis of Kugou Music

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Kugou Music. We can see some advertising trends.

Top 1 Ad Creative of Kugou Music

Ad Details :

Headline :这些经典老歌,怎么都听不腻,快来下载试听!

Text :

Top 2 Ad Creative of Kugou Music

Ad Details :

Headline :这些经典老歌,怎么都听不腻,快来下载试听!

Text :

Top 3 Ad Creative of Kugou Music

Ad Details :

Headline :岂止歌多,还懂你!更多热门歌曲尽在酷狗音乐!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 72 72 66
Popularity 536 535 448
Dimensions 660 x 370 660 x 370 1000 x 560
Creative Type Image Image Image
Network 百度
Related Ads 1 1 1
Language NA NA NA

Through the above analysis, we can see that the most effective channel for Kugou Music in recent advertising is , and the main creative type is Image.

In conclusion: The above is a free Kugou Music’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Kugou Music, you can click the app name below to view related reports.