kumu - Live Videos and Games Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the kumu - Live Videos and Games's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps kumu - Live Videos and Games.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of kumu - Live Videos and Games
App Name : kumu - Live Videos and Games
Logo：
OS : iOS
Network : Facebook,Messenger,Audience Network
Developer : KumuMedia Technologies, Inc
Publisher : Instagram,Facebook,GulogGratis,Fotor - Photo Editor&Collage,开箱模拟器 for 皇室战争,POTO - Photo Collage Editor
Total creative ads during the time period : 869
Duration : 942
Popularity : 141,271
Check ASO Keywords of kumu - Live Videos and Games
2. kumu - Live Videos and Games’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser kumu - Live Videos and Games in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of kumu - Live Videos and Games in the recent period. As of 2021-03-15, among the kumu - Live Videos and Games‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 57.5%, Playable Ads category's proportion is 0.0%, Image category's proportion is 17.5%, Carousel category's proportion is 25.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, kumu - Live Videos and Games's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.56%,
Instagram's proportion is 26.49%,
Messenger's proportion is 22.85%,
Audience Network's proportion is 22.1%,
's proportion is .
In the date of 2021-03-15, kumu - Live Videos and Games‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of kumu - Live Videos and Games
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of kumu - Live Videos and Games. We can see some advertising trends.
Top 1 Ad Creative of kumu - Live Videos and Games
Ad Details ：
Headline ：Support your favorite local influencers!
Text ：Ang galing noh? Palakpakan naman dyan and send them some coins
Top 2 Ad Creative of kumu - Live Videos and Games
Ad Details ：
Headline ：Join the #1 Pinoy Social TV
Text ：Say Hello to your fellow Filipino around the globe! Makipagkilala at sumali sa mga favorite mong community! plus pwede mo pang mapanood ng live ang paborito mong influencers!
Top 3 Ad Creative of kumu - Live Videos and Games
Ad Details ：
Headline ：Mag-enjoy sa #1 Pinoy Social TV
Text ：Say Hello to your fellow Filipino around the globe! Makipagkilala at sumali sa mga favorite mong community! plus pwede mo pang mapanood ng live ang paborito mong influencers!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 127 | 182 | 182 |
| Popularity | 925 | 913 | 881 |
| Dimensions | 400 x 400 | 426 x 240 | 426 x 240 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 11 | 10 |
| Countries | Philippines | Israel,Turks and Caicos Islands,Zambia,Solomon Is,China,Barbados,Bangladesh,Kenya,Burundi,Costa Rica,Brazil,Oman,Canada,Turkey,Greenland,Vanuatu,Norway,Colombia,Gabon | Burundi,Estonia,Martinique,Kenya,Bahamas,Ghana,Palestine,Saint Vincent and the Grenadines,New Zealand,Argentina,Algeria,Croatia,Barbados,Taiwan,Somalia,Guinea,Antigua and Barbuda,Liberia,Bosnia Hercegovina,Mozambique |
| Language | English | Filipino | Filipino |
Through the above analysis, we can see that the most effective channel for kumu - Live Videos and Games in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free kumu - Live Videos and Games's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to kumu - Live Videos and Games, you can click the app name below to view related reports, or you can find more info in ASOTools.