Kumu - Pinoy Livestream, Gameshow and Community Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Kumu - Pinoy Livestream, Gameshow and Community's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Kumu - Pinoy Livestream, Gameshow and Community.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Kumu - Pinoy Livestream, Gameshow and Community
App Name : Kumu - Pinoy Livestream, Gameshow and Community
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Kumumedia Technologies Inc
Publisher : Instagram,Facebook,Treehouse Table,Photo Editor & Pic Collage - Sweet Selfie Camera,USA Weather forecast,UC Mini-Download Video Status & Movies
Total creative ads during the time period : 1,968
Duration : 1,124
Popularity : 284,178
Check ASO Keywords of Kumu - Pinoy Livestream, Gameshow and Community
2. Kumu - Pinoy Livestream, Gameshow and Community’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Kumu - Pinoy Livestream, Gameshow and Community in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Kumu - Pinoy Livestream, Gameshow and Community in the recent period. As of 2021-03-15, among the Kumu - Pinoy Livestream, Gameshow and Community‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 55.56%, Playable Ads category's proportion is 0.0%, Image category's proportion is 7.41%, Carousel category's proportion is 37.04%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Kumu - Pinoy Livestream, Gameshow and Community's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.03%,
Messenger's proportion is 23.94%,
Instagram's proportion is 23.59%,
Audience Network's proportion is 23.44%,
's proportion is .
In the date of 2021-03-15, Kumu - Pinoy Livestream, Gameshow and Community‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Kumu - Pinoy Livestream, Gameshow and Community
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Kumu - Pinoy Livestream, Gameshow and Community. We can see some advertising trends.
Top 1 Ad Creative of Kumu - Pinoy Livestream, Gameshow and Community
Ad Details ：
Headline ：Kumu - Fastest Growing Filipino Livestream App
Text ：Ready ka na kumita? Download the Kumu app now for FREE para maglaro sa daily shows!
Top 2 Ad Creative of Kumu - Pinoy Livestream, Gameshow and Community
Ad Details ：
Headline ：Make friends, maglaro ng games, at kumita on Kumu!
Text ：Ready ka na kumita? Download the Kumu app now for FREE para maglaro sa daily shows!
Top 3 Ad Creative of Kumu - Pinoy Livestream, Gameshow and Community
Ad Details ：
Headline ：Kumu - Fastest Growing Filipino Livestream App
Text ：Ready ka na kumita? Download the Kumu app now for FREE para maglaro sa daily shows!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 133 | 38 | 275 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1920 | 1280 x 720 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 1 | 4 |
| Countries | Philippines | Kuwait,Philippines,United Kingdom | Philippines,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Kumu - Pinoy Livestream, Gameshow and Community in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Kumu - Pinoy Livestream, Gameshow and Community's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Kumu - Pinoy Livestream, Gameshow and Community, you can click the app name below to view related reports, or you can find more info in ASOTools.