Xero Accounting Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Xero Accounting's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Xero Accounting.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Xero Accounting
App Name : Xero Accounting
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Xero Accounting
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,Light Bible: Daily Verses, Prayer, Audio Bible,GulogGratis,100+ Detox Drinks - Healthy Recipes
Total creative ads during the time period : 2,331
Duration : 1,852
Popularity : 338,566
Check ASO Keywords of Xero Accounting
2. Xero Accounting’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Xero Accounting in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Xero Accounting in the recent period. As of 2021-03-15, among the Xero Accounting‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 11.11%, Playable Ads category's proportion is 0.0%, Image category's proportion is 88.89%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Xero Accounting's the proportion of networks impressions are placed like this:
Facebook's proportion is 52.46%,
Instagram's proportion is 47.54%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Xero Accounting‘s network with the most ads is Facebook and its proportion is 55.56%.
3. Top 3 Ad Creative Analysis of Xero Accounting
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Xero Accounting. We can see some advertising trends.
Top 1 Ad Creative of Xero Accounting
Ad Details ：
Headline ：Still using desktop accounting software?
Text ：Xero's HMRC-compatible online accounting software can upload your accounts with minimal...
Top 2 Ad Creative of Xero Accounting
Ad Details ：
Headline ：Buy now and save 50% for three months
Text ：With Xero online accounting software, invoices go out and money comes in effortlessly –...
Top 3 Ad Creative of Xero Accounting
Ad Details ：
Headline ：Still using desktop accounting software?
Text ：Xero's HMRC-compatible online accounting software can upload your accounts with minimal...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 82 | 119 | 156 |
| Popularity | 999 | 999 | 997 |
| Dimensions | 796 x 415 | 400 x 400 | 400 x 224 |
| Creative Type | Image | Video | Video |
| Network | Audience Network | Audience Network | Audience Network |
| Related Ads | 51 | 39 | 33 |
| Countries | United States,Canada,United Kingdom,Australia | United States,Canada,Australia,United Kingdom | Australia,Canada,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Xero Accounting in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Xero Accounting's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Xero Accounting, you can click the app name below to view related reports, or you can find more info in ASOTools.