L'actualité magazine Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the L'actualité magazine's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps L'actualité magazine.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of L'actualité magazine
App Name : L'actualité magazine
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : L'actualité
Publisher : Instagram,Facebook,POTO - Photo Collage Editor,Fotor - Photo Editor&Collage,All Recipes Free - Food Recipes App,Text Free: WiFi Calling App
Total creative ads during the time period : 326
Duration : 582
Popularity : 34,632
Check ASO Keywords of L'actualité magazine
2. L'actualité magazine’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser L'actualité magazine in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of L'actualité magazine in the recent period. As of 2021-03-11, among the L'actualité magazine‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 21.05%, Playable Ads category's proportion is 0.0%, Image category's proportion is 78.95%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, L'actualité magazine's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.21%,
Instagram's proportion is 26.21%,
Messenger's proportion is 26.21%,
Audience Network's proportion is 21.38%,
's proportion is .
In the date of 2021-03-11, L'actualité magazine‘s network with the most ads is Facebook and its proportion is 26.32%.
3. Top 3 Ad Creative Analysis of L'actualité magazine
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of L'actualité magazine. We can see some advertising trends.
Top 1 Ad Creative of L'actualité magazine
Ad Details ：
Headline ：Que restera-t-il de la vague orange ?
Text ：Les intentions de vote sont au ras des pâquerettes. Le chef semble davantage un boulet qu'un atout pour son parti. Pour les députés québécois du NPD, la campagne s'annonce corsée... mais ils sont loin d'avoir baissé les bras.
Top 2 Ad Creative of L'actualité magazine
Ad Details ：
Headline ：Moi, j’aime McDonald’s
Text ：Cupide, destructrice et machiavélique, la grande entreprise ? Au contraire, affirme l'économiste américain Tyler Cowen, dont le nouveau livre se porte à la défense des multinationales de plus en plus assiégées par la gauche... et même la droite.
Top 3 Ad Creative of L'actualité magazine
Ad Details ：
Headline ：3 mois gratuits sur l’abonnement numérique.
Text ：Informations politique, monde, économie, société, environnement, santé, science et culture.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 265 | 164 | 210 |
| Popularity | 999 | 972 | 882 |
| Dimensions | 1200 x 675 | 1200 x 675 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Canada | Canada | Canada,France,Belgium,United States,Switzerland |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for L'actualité magazine in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free L'actualité magazine's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to L'actualité magazine, you can click the app name below to view related reports, or you can find more info in ASOTools.