L'Express: les infos & actualités décryptées Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the L'Express: les infos & actualités décryptées's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps L'Express: les infos & actualités décryptées.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of L'Express: les infos & actualités décryptées
App Name : L'Express: les infos & actualités décryptées
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : L'EXPRESS
Publisher : Instagram,Treehouse Table,SHAREit - Transfer & Share,TalkU Free Calls +Free Texting +International Call,Vegan Recipes - Free Vegan Food Cookbook,USA Weather forecast,Korean Food Recipes - 10k Recipes,Video Collage Maker
Total creative ads during the time period : 2,697
Duration : 1,755
Popularity : 231,194
Check ASO Keywords of L'Express: les infos & actualités décryptées
2. L'Express: les infos & actualités décryptées’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser L'Express: les infos & actualités décryptées in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of L'Express: les infos & actualités décryptées in the recent period. As of 2021-03-15, among the L'Express: les infos & actualités décryptées‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, L'Express: les infos & actualités décryptées's the proportion of networks impressions are placed like this:
Facebook's proportion is 39.35%,
Instagram's proportion is 20.78%,
Audience Network's proportion is 19.94%,
Messenger's proportion is 19.94%,
's proportion is .
In the date of 2021-03-15, L'Express: les infos & actualités décryptées‘s network with the most ads is Facebook and its proportion is 29.41%.
3. Top 3 Ad Creative Analysis of L'Express: les infos & actualités décryptées
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of L'Express: les infos & actualités décryptées. We can see some advertising trends.
Top 1 Ad Creative of L'Express: les infos & actualités décryptées
Ad Details ：
Headline ：Actualité | Société
Text ：SUIVEZ L'INFO EN FRANCE ET DANS LE MONDE Depuis 65 ans, L’Express construit une relation de confiance unique avec celles et ceux qui le lisent. Pour vous être utile au quotidien, nos enquêtes et analyses approfondies - loin des flux d’infos standardisés - vous aideront à comprendre le monde ...
Top 2 Ad Creative of L'Express: les infos & actualités décryptées
Ad Details ：
Headline ：FRANCE
Text ：Air France, Renault, Nokia, Auchan... La liste des plans sociaux s'allonge
Top 3 Ad Creative of L'Express: les infos & actualités décryptées
Ad Details ：
Headline ：FRANCE
Text ：Air France, Renault, Nokia, Auchan... La liste des plans sociaux s'allonge
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 272 | 174 | 174 |
| Popularity | 993 | 984 | 984 |
| Dimensions | 960 x 540 | 1000 x 563 | 1000 x 563 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 2 | 1 | 1 |
| Countries | Saint Pierre and Miquelon,Wallis and Futuna Islands,Saint Martin,France,Switzerland,Luxembourg,Central African,Belgium,Monaco,Congo | France,Monaco,Luxembourg,Belgium,Central African,Switzerland,Congo | Congo,Belgium,France,Switzerland,Luxembourg,Central African,Monaco |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for L'Express: les infos & actualités décryptées in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free L'Express: les infos & actualités décryptées's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to L'Express: les infos & actualités décryptées, you can click the app name below to view related reports, or you can find more info in ASOTools.