LA Times: Essential California News Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the LA Times: Essential California News's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LA Times: Essential California News.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of LA Times: Essential California News
App Name : LA Times: Essential California News
Logo：
OS : Android
Network : Facebook,Instagram,Twitter
Developer : NantMedia Holdings, LLC
Publisher : Facebook,Instagram,SmartNews: Local Breaking News,Montage Video Musique,Swipe & Fill
Total creative ads during the time period : 2,956
Duration : 1,108
Popularity : 373,767
Check ASO Keywords of LA Times: Essential California News
2. LA Times: Essential California News’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser LA Times: Essential California News in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of LA Times: Essential California News in the recent period. As of 2021-05-26, among the LA Times: Essential California News‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, LA Times: Essential California News's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-26, LA Times: Essential California News‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of LA Times: Essential California News
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LA Times: Essential California News. We can see some advertising trends.
Top 1 Ad Creative of LA Times: Essential California News
Ad Details ：
Headline ：Southern California Edison says its equipment helped spark massive Thomas fire that killed 2 - Los Angeles Times
Text ：Los Angeles Times: "Southern California Edison on Tuesday (Oct 30, 2018) said its electrical equipment likely sparked at least one starting point in the massive Thomas fire that ravaged Ventura and Santa Barbara counties late last year… The 281,893-acre Thomas fire ranks as the second-largest in California history, according to the California Department of Forestry and Fire Protection. It killed two people and destroyed 1,063 structures.”
Let’s not let this happen in Laguna Beach. Vote YES on Measure P! #MeasurePLB
Top 2 Ad Creative of LA Times: Essential California News
Ad Details ：
Headline ：Impeach Trump? Even Democrats who despise the president can't agree on a strategy for the midterm election
Text ：#PARTISAN: Is this the best message Sean Patrick Maloney's cohorts can come up with? Voters recognize lobbying for the status quo on #immigration when they see it, and #impeachment? It's an insult to your intelligence. Don't let Sean Maloney and his partisan colleagues get away with campaigning on toxic themes that offer no answers; demand #solutions! #ny18 #congress #nrcc
Top 3 Ad Creative of LA Times: Essential California News
Ad Details ：
Headline ：In Louisiana, a fight to end a Jim Crow-era jury law is on the ballot
Text ：The eyes of the nation are on us. On Nov. 6 let's consign this racist relic of a law to the ash heap of history--alongside the statues.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 729 | 863 | 731 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 674 | 1200 x 675 | 1200 x 675 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,United Kingdom,Australia,Canada | United States,Australia,Canada,United Kingdom | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for LA Times: Essential California News in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free LA Times: Essential California News's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to LA Times: Essential California News, you can click the app name below to view related reports, or you can find more info in ASOTools.