LA Times: Your California News Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the LA Times: Your California News’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LA Times: Your California News.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of LA Times: Your California News
App Name : LA Times: Your California News
OS : Android
Network : Facebook,Twitter,Instagram
Developer : tronc Inc.
Publisher : SmartNews: World Breaking News,Video Editor with Music Star
Total creative ads during the time period : 1,149
Duration : 847
Popularity : 446,816
2. LA Times: Your California News’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser LA Times: Your California News in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of LA Times: Your California News in the recent period. As of 2020-09-07, among the LA Times: Your California News‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, LA Times: Your California News’s the proportion of networks impressions are placed like this:
Instagram’s proportion is 97.34%,
Facebook’s proportion is 2.66%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, LA Times: Your California News‘s network with the most ads is Instagram and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of LA Times: Your California News
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LA Times: Your California News. We can see some advertising trends.
Top 1 Ad Creative of LA Times: Your California News
Ad Details ：
Headline ：Stunned by a surge in mass shootings, California lawmakers send nine gun-control bills to the governor
Text ：Nearly 30 years after California became the first state to ban the sale of assault weapons and embarked on a path toward the strictest firearm laws in the nation, legislators have sent Gov. Jerry Brown nine new gun-control bills in response to a surge in mass shootings.
Top 2 Ad Creative of LA Times: Your California News
Ad Details ：
Headline ：Gun storage laws save lives, so why don't we have more of them?
Text ：A new study reaffirms that requiring owners to secure their guns when not in use reduces accidental deaths, suicides and thefts.
Top 3 Ad Creative of LA Times: Your California News
Ad Details ：
Headline ：California lawmaker makes aggressive push against local development restrictions
Text ：The bill is among the most aggressive proposed by state lawmakers to dismantle city and county restrictions on development, which legislators have called a major contributor to housing cost increases.
Basic Info of Top 3 Ad Creative
|Dimensions||1200 x 862||1200 x 675||1200 x 675|
|Countries||United States||United States,Australia,United Kingdom,Canada||United Kingdom,Australia,Canada,United States|
Through the above analysis, we can see that the most effective channel for LA Times: Your California News in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free LA Times: Your California News’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to LA Times: Your California News, you can click the app name below to view related reports.