Laso Health Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Laso Health's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Laso Health.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Laso Health
App Name : Laso Health
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Laso Health
Publisher : Instagram
Total creative ads during the time period : 28
Duration : 180
Popularity : 2,276
Check ASO Keywords of Laso Health
2. Laso Health’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Laso Health in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Laso Health in the recent period. As of 2020-12-28, among the Laso Health‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-28, Laso Health's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2020-12-28, Laso Health‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Laso Health
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Laso Health. We can see some advertising trends.
Top 1 Ad Creative of Laso Health
Ad Details ：
Headline ：LASO | Booking an Appointment for COVID-19 Testing in Less Than a Minute
Text ：
Top 2 Ad Creative of Laso Health
Ad Details ：
Headline ：LASO | Booking an Appointment for COVID-19 Testing in Less Than a Minute
Text ：
Top 3 Ad Creative of Laso Health
Ad Details ：
Headline ：COVID-19 RAPID TEST
Text ：With rising COVID-19 cases and positivity rate in San Antonio - and the holiday trips to see family around the corner - it's more important than ever to get tested to protect our loved ones. In collaboration with Laso Health , STRCG is now offering the Abbott IDNow PCR COVID-19 rapid test in San Antonio. If you need results now for travel, school or work, these tests can provide results within 15 minutes from a simple nasal swab. 👍🏻 To download the app please visit www.lasonow.com #covid19prevention
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 11 | 11 | 11 |
| Popularity | 75 | 75 | 75 |
| Dimensions | 400 x 400 | 400 x 400 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Messenger | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Laso Health in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Laso Health's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Laso Health, you can click the app name below to view related reports, or you can find more info in ASOTools.