Viva Wallet Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Viva Wallet’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Viva Wallet.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Viva Wallet

App Name : Viva Wallet

Logo

Viva Wallet-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : VIVA WALLET HOLDINGS - SOFTWARE DEVELOPMENT SA

Publisher : Fotor - Photo Editor & Collage,YouCam Perfect - Best Selfie Camera Photo Editor,30 Day Fitness Challenge - Workout at Home,地铁跑酷 - 官方中文版,Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free),YouCam Nails - Manicure Salon for Custom Nail Art,Text Free: WiFi Calling App,Treehouse Table

Total creative ads during the time period : 1,078

Duration : 1,015

Popularity : 62,428

2. Viva Wallet’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Viva Wallet in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Viva Wallet in the recent period. As of 2020-09-07, among the Viva Wallet‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 50.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Viva Wallet’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Viva Wallet‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Viva Wallet

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Viva Wallet. We can see some advertising trends.

Top 1 Ad Creative of Viva Wallet

Ad Details :

Headline :Εισιτήρια 12€

Text :«Να το Φως» με τον Λάμπρο Φισφή

Top 2 Ad Creative of Viva Wallet

Ad Details :

Headline :Εισιτήρια 12€

Text :«Να το Φως» με τον Λάμπρο Φισφή

Top 3 Ad Creative of Viva Wallet

Ad Details :

Headline :Enrique Iglesias Live! | Θεσσαλονίκη 27/10

Text :Ο ENRIQUE IGLESIAS ΣΤΗ ΘΕΣΣΑΛΟΝΙΚΗ! ΚΥΡΙΑΚΗ 27 ΟΚΤΩΒΡΙΟΥ Για πρώτη φορά στη Θεσσαλονίκη ο Enrique Iglesias σε μία μεγαλειώδη συναυλία στο PAOK Sports Arena μετά από απαίτηση χιλιάδων θαυμαστών του! Θα χάσεις την ευκαιρία να ζήσεις από κοντά αυτό το γεγονός; Αποκτήστε το εισιτήριό σας εδώ.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 54 54 14
Popularity 306 303 243
Dimensions 1200 x 1200 1200 x 1200 1200 x 1200
Creative Type Image Image Image
Network Messenger Instagram Facebook
Related Ads 1 1 6
Countries Greece Greece Greece
Language NA NA NA

Through the above analysis, we can see that the most effective channel for Viva Wallet in recent advertising is Messenger, and the main creative type is Image.

In conclusion: The above is a free Viva Wallet’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Viva Wallet, you can click the app name below to view related reports.