Viva Wallet Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Viva Wallet's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Viva Wallet.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Viva Wallet
App Name : Viva Wallet
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : VIVA WALLET HOLDINGS - SOFTWARE DEVELOPMENT SA
Publisher : Instagram,Facebook
Total creative ads during the time period : 403
Duration : 255
Popularity : 36,923
Check ASO Keywords of Viva Wallet
2. Viva Wallet’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Viva Wallet in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Viva Wallet in the recent period. As of 2021-03-15, among the Viva Wallet‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Viva Wallet's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.3%,
Instagram's proportion is 25.27%,
Audience Network's proportion is 25.15%,
Messenger's proportion is 24.28%,
's proportion is .
In the date of 2021-03-15, Viva Wallet‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Viva Wallet
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Viva Wallet. We can see some advertising trends.
Top 1 Ad Creative of Viva Wallet
Ad Details ：
Headline ：Viva Wallet - 0% Acceptance Fees!
Text ：📣 0% Card Acceptance Fees by Viva Wallet in 3 steps:
1. Receive payments using a Viva Wallet Card Terminal or a Viva Wallet E-commerce Solution
2. Pay for your company expenses with your Viva Wallet Debit Card
3. Receive back the acceptance fees on your Viva Wallet Business Account
👉Set yours up today: https://bit.ly/acceptancefeeUK
Top 2 Ad Creative of Viva Wallet
Ad Details ：
Headline ：Viva Wallet - 0% Acceptance Fees!
Text ：📣 0% Card Acceptance Fees by Viva Wallet in 3 steps:
1. Receive payments using a Viva Wallet Card Terminal or a Viva Wallet E-commerce Solution
2. Pay for your company expenses with your Viva Wallet Debit Card
3. Receive back the acceptance fees on your Viva Wallet Business Account
👉Set yours up today: https://bit.ly/acceptancefeeUK
Top 3 Ad Creative of Viva Wallet
Ad Details ：
Headline ：Solução Quick Pay
Text ：Agora já pode aceitar pagamentos nos seus lives no Facebook ou Instagram, com a solução Quick Pay da Viva Wallet!
✅ Registe-se na Viva Wallet em apenas 5 minutos
✅ Coloque o link de pagamento na sua publicação, ou envie por SMS/whatsapp aos seus clientes
✅ Comece a aceitar pagamentos com cartão de imediato.
Sem limites de montante recebido ou de número de pagamentos aceites.
Simples, rápido e seguro!
Descubra como ativar 👉 http://bit.ly/3btSGZN
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 183 | 183 | 47 |
| Popularity | 986 | 986 | 248 |
| Dimensions | 400 x 224 | 400 x 224 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | Portugal,Angola,Brazil |
| Language | English | English | Portuguese |
Through the above analysis, we can see that the most effective channel for Viva Wallet in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Viva Wallet's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Viva Wallet, you can click the app name below to view related reports, or you can find more info in ASOTools.