ЦИАН. Недвижимость: аренда, продажа квартир, домов Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ЦИАН. Недвижимость: аренда, продажа квартир, домов's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ЦИАН. Недвижимость: аренда, продажа квартир, домов.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ЦИАН. Недвижимость: аренда, продажа квартир, домов
App Name : ЦИАН. Недвижимость: аренда, продажа квартир, домов
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Cian.ru
Publisher : Instagram,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Facebook,Photo Editor & Pic Collage - Sweet Selfie Camera,Treehouse Table,WomanLog Period Tracker & Calendar
Total creative ads during the time period : 9,874
Duration : 1,447
Popularity : 3,800,523
Check ASO Keywords of ЦИАН. Недвижимость: аренда, продажа квартир, домов
2. ЦИАН. Недвижимость: аренда, продажа квартир, домов’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ЦИАН. Недвижимость: аренда, продажа квартир, домов in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ЦИАН. Недвижимость: аренда, продажа квартир, домов in the recent period. As of 2021-03-15, among the ЦИАН. Недвижимость: аренда, продажа квартир, домов‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 84.21%, Playable Ads category's proportion is 0.0%, Image category's proportion is 15.79%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, ЦИАН. Недвижимость: аренда, продажа квартир, домов's the proportion of networks impressions are placed like this:
Facebook's proportion is 45.24%,
Audience Network's proportion is 45.17%,
Instagram's proportion is 4.83%,
Messenger's proportion is 4.77%,
's proportion is .
In the date of 2021-03-15, ЦИАН. Недвижимость: аренда, продажа квартир, домов‘s network with the most ads is Facebook and its proportion is 28.95%.
3. Top 3 Ad Creative Analysis of ЦИАН. Недвижимость: аренда, продажа квартир, домов
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ЦИАН. Недвижимость: аренда, продажа квартир, домов. We can see some advertising trends.
Top 1 Ad Creative of ЦИАН. Недвижимость: аренда, продажа квартир, домов
Ad Details ：
Headline ：
Text ：Найти и арендовать квартиру в Москве или области. Выбор по району, по области на карте, по метро. Описание, фото, цены.
Top 2 Ad Creative of ЦИАН. Недвижимость: аренда, продажа квартир, домов
Ad Details ：
Headline ：Снять квартиру
Text ：Объявления о сдаче квартир в аренду в Москве. Ежедневное пополнение базы.
Top 3 Ad Creative of ЦИАН. Недвижимость: аренда, продажа квартир, домов
Ad Details ：
Headline ：Снять квартиру
Text ：Объявления о сдаче квартир в аренду в Москве. Ежедневное пополнение базы.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 173 | 173 | 173 |
| Popularity | 983 | 983 | 983 |
| Dimensions | 400 x 210 | 1080 x 607 | 1080 x 607 |
| Creative Type | Video | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Belarus,Albania,Latvia,Cyprus,Turkey,Kazakhstan,Portugal,Israel,Uzbekistan,Iraq,Tajikistan,Moldavia,Russia,Qatar,Nepal,Kirghizia,Hungary,Georgia,Azerbaijan | Russia | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for ЦИАН. Недвижимость: аренда, продажа квартир, домов in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free ЦИАН. Недвижимость: аренда, продажа квартир, домов's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ЦИАН. Недвижимость: аренда, продажа квартир, домов, you can click the app name below to view related reports, or you can find more info in ASOTools.