Yape Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Yape’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Yape.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Yape

App Name : Yape

Logo

Yape-SocialPeta

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Banco de Credito del Peru

Publisher : Treehouse Table,SHAREit - Transfer Share,Vegan Recipes Free,TalkU Free Calls +Free Texting +International Call,Video Collage Maker,Tandem Language Exchange: Speak learn languages,USA Weather forecast,UC Mini- Best Tube Mate Fast Video Downloader

Total creative ads during the time period : 430

Duration : 746

Popularity : 52,550

2. Yape’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Yape in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Yape in the recent period. As of 2020-08-31, among the Yape‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 50.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, Yape’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-31, Yape‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Yape

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Yape. We can see some advertising trends.

Top 1 Ad Creative of Yape

Ad Details :

Headline :¡Descarga Yape!

Text :

Top 2 Ad Creative of Yape

Ad Details :

Headline :Descarga Yape aquí

Text :Son momentos difíciles alejados de muchos familiares y amigos, lo cuales pueden necesitar un apoyo económico. Con Yape, podrás enviarles dinero desde tu celular al instante sin necesidad de salir de casa ¡Es totalmente gratis, fácil y seguro de usar! Ahora también descárgala desde AppGallery de Huawei haciendo clic aquí https://bit.ly/3iDutl6

Top 3 Ad Creative of Yape

Ad Details :

Headline :Descarga Yape aquí 👉

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 334 58 142
Popularity 994 972 958
Dimensions 400 x 398 720 x 720 400 x 400
Creative Type Video Image Video
Network Facebook Facebook Facebook
Related Ads 2 1 1
Countries Peru,United States Peru,Australia Peru
Language NA Spanish Spanish

Through the above analysis, we can see that the most effective channel for Yape in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Yape’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Yape, you can click the app name below to view related reports.