Yape Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Yape's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Yape.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Yape
App Name : Yape
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Banco de Credito del Peru
Publisher : Instagram,Facebook,Treehouse Table,SHAREit - Transfer & Share,Vegan Recipes - Free Vegan Food Cookbook,TalkU Free Calls +Free Texting +International Call,Video Collage Maker
Total creative ads during the time period : 816
Duration : 940
Popularity : 107,302
Check ASO Keywords of Yape
2. Yape’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Yape in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Yape in the recent period. As of 2021-03-13, among the Yape‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 7.25%, Playable Ads category's proportion is 0.0%, Image category's proportion is 92.75%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Yape's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.52%,
Instagram's proportion is 25.38%,
Audience Network's proportion is 22.12%,
Messenger's proportion is 18.98%,
's proportion is .
In the date of 2021-03-13, Yape‘s network with the most ads is Instagram and its proportion is 27.54%.
3. Top 3 Ad Creative Analysis of Yape
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Yape. We can see some advertising trends.
Top 1 Ad Creative of Yape
Ad Details ：
Headline ：Descarga Yape aquí
Text ：¡Ahora, Yape es para todos! Y puedes cobrar, enviar y recibir dinero sin tener que abrir una cuenta en el banco. Ya no hay excusas para no convertirte en yapero.
Top 2 Ad Creative of Yape
Ad Details ：
Headline ：¡Descarga Yape!
Text ：
Top 3 Ad Creative of Yape
Ad Details ：
Headline ：Descarga Yape aquí
Text ：Son momentos difíciles alejados de muchos familiares y amigos, lo cuales pueden necesitar un apoyo económico. Con Yape, podrás enviarles dinero desde tu celular al instante sin necesidad de salir de casa ¡Es totalmente gratis, fácil y seguro de usar! Ahora también descárgala desde AppGallery de Huawei haciendo clic aquí https://bit.ly/3iDutl6
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 189 | 334 | 58 |
| Popularity | 999 | 994 | 972 |
| Dimensions | 1080 x 1080 | 400 x 398 | 720 x 720 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 5 | 2 | 1 |
| Countries | Venezuela,Peru,Paraguay,Mexico,Chile,Spain,Argentina,Cuba,Panama,Colombia | Peru,United States | Peru,Australia |
| Language | Spanish | NA | Spanish |
Through the above analysis, we can see that the most effective channel for Yape in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Yape's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Yape, you can click the app name below to view related reports, or you can find more info in ASOTools.