UNO!™ Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the UNO!™'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps UNO!™.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of UNO!™
App Name : UNO!™
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Mattel163 Limited
Publisher : Instagram,Facebook,Crazy Horizontal bar,uu,Spider Square,TopBuzz: Notícias,Vídeos, GIFs
Total creative ads during the time period : 1,092
Duration : 1,067
Popularity : 157,068
Check ASO Keywords of UNO!™
2. UNO!™’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser UNO!™ in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of UNO!™ in the recent period. As of 2021-03-15, among the UNO!™‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 94.7%, Playable Ads category's proportion is 0.0%, Image category's proportion is 5.3%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, UNO!™'s the proportion of networks impressions are placed like this:
Facebook's proportion is 28.78%,
Instagram's proportion is 24.64%,
Messenger's proportion is 23.31%,
Audience Network's proportion is 23.27%,
's proportion is .
In the date of 2021-03-15, UNO!™‘s network with the most ads is Facebook and its proportion is 25.17%.
3. Top 3 Ad Creative Analysis of UNO!™
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of UNO!™. We can see some advertising trends.
Top 1 Ad Creative of UNO!™
Ad Details ：
Headline ：🏆 Show your talent! ️🏆
Text ：😎 Play with your friends directly on your phone! 📲
And the best part? It's free! 😍
Top 2 Ad Creative of UNO!™
Ad Details ：
Headline ：🏆 Show your talent! ️🏆
Text ：
Top 3 Ad Creative of UNO!™
Ad Details ：
Headline ：Redécouvre UNO! comme tu ne l'as jamais vu! 🔥
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 213 | 211 | 244 |
| Popularity | 998 | 998 | 929 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 2 |
| Countries | Lithuania,Isle Of Man,Estonia,Russia,Romania,Bosnia Hercegovina,United Kingdom,Switzerland,Liechtenstein,Ukraine,Malta,Norway,Slovenia,Albania,Croatia,Bulgaria,Slovak,Hungary,Finland | Svalbard and Jan Mayen Islands,Kuwait,Portugal,Kosovo,Switzerland,Albania,Andorra,Iceland,Slovak,Qatar,Malta,Russia,Jersey,Sweden,Moldavia,Lithuania,Oman,Czech,Bosnia Hercegovina | Belgium,Central African,Switzerland,Congo,France,Luxembourg,Monaco,United States |
| Language | English | English | French |
Through the above analysis, we can see that the most effective channel for UNO!™ in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free UNO!™'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to UNO!™, you can click the app name below to view related reports, or you can find more info in ASOTools.