Gympass Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Gympass's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Gympass.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Gympass
App Name : Gympass
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : GymPass
Publisher : Instagram,Facebook,TopBuzz: Notícias,Vídeos, GIFs,Capital City,Kali Ni Tidi - 3 Cards Game Of Spades,Double Diamond Slot Machine
Total creative ads during the time period : 1,243
Duration : 1,155
Popularity : 114,673
Check ASO Keywords of Gympass
2. Gympass’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Gympass in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Gympass in the recent period. As of 2021-03-15, among the Gympass‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 22.92%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 27.08%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Gympass's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.05%,
Instagram's proportion is 24.99%,
Facebook's proportion is 24.98%,
Audience Network's proportion is 24.98%,
's proportion is .
In the date of 2021-03-15, Gympass‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Gympass
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Gympass. We can see some advertising trends.
Top 1 Ad Creative of Gympass
Ad Details ：
Headline ：Stay active with Gympass
Text ：There's no reason to postpone your wellness project. With Gympass it's easy to find an activity to love and stay well - body and mind. There are thousands of activities, from gyms and studios to online therapy, all in only one app and with only one monthly fee. Create your account and start exploring.
Top 2 Ad Creative of Gympass
Ad Details ：
Headline ：Stay active with Gympass
Text ：With Gympass, you have everything you need to stay well anytime, anywhere. Create your free account and start exploring.
Top 3 Ad Creative of Gympass
Ad Details ：
Headline ：Stay active with Gympass
Text ：With Gympass, you have everything you need to stay well anytime, anywhere. Create your free account and start exploring.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 36 | 36 | 36 |
| Popularity | 186 | 186 | 186 |
| Dimensions | 337 x 600 | 337 x 600 | 337 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Gympass in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Gympass's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Gympass, you can click the app name below to view related reports, or you can find more info in ASOTools.