Gympass Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Gympass’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Gympass.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Gympass

App Name : Gympass



OS : Android

Network : Facebook,Audience Network,Google Ads(Admob)

Developer : GymPass

Publisher : TopBuzz: Notícias,Vídeos, GIFs,Capital City,Kali Ni Tidi - 3 Of Spades,Athan: Prayer Times, Azan, Al Quran Qibla Finder,Double Diamond Slot Machine,Wrestling Evolution - Free Wrestling Games : 2K18,Blue Light Filter

Total creative ads during the time period : 122

Duration : 925

Popularity : 8,031

2. Gympass’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Gympass in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Gympass in the recent period. As of 2020-09-06, among the Gympass‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Gympass’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 25.0%,

Audience Network’s proportion is 25.0%,

Instagram’s proportion is 25.0%,

Messenger’s proportion is 25.0%,

’s proportion is .

In the date of 2020-09-06, Gympass‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Gympass

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Gympass. We can see some advertising trends.

Top 1 Ad Creative of Gympass

Ad Details :

Headline :Cadastre-se! Planos por menos de R$40🤸‍♂

Text :Encontre uma academia que você goste de ir. São +21.000 opções. Aproveite o seu benefício...

Top 2 Ad Creative of Gympass

Ad Details :

Headline :Gympass - Sua Plataforma Completa

Text :

Top 3 Ad Creative of Gympass

Ad Details :

Headline :Gympass - Sua Plataforma Completa

Text :One membership offering access to a range of different gyms and studios at a competitive price. Gympass is a corporate wellness program with a mission to help you find an activity to love. You can change your routine every day or stick with what you like best ⁠— it's up to you! With thousands of...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 9 3 3
Popularity 56 55 55
Dimensions 750 x 750 400 x 400 1080 x 1080
Creative Type Image Video Image
Network Audience Network Messenger Messenger
Related Ads 14 1 1
Countries Portugal,Angola,Brazil Brazil Brazil
Language Portuguese English English

Through the above analysis, we can see that the most effective channel for Gympass in recent advertising is Audience Network, and the main creative type is Image.

In conclusion: The above is a free Gympass’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Gympass, you can click the app name below to view related reports.