LastPass Password Manager Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the LastPass Password Manager's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LastPass Password Manager.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of LastPass Password Manager
App Name : LastPass Password Manager
Logo：
OS : iOS
Network : Google Ads(Admob),Audience Network,Facebook
Developer : LogMeIn, Inc.
Publisher : Instagram,Fotor - Photo Editor&Collage,GulogGratis,Facebook,AppBox Pro,Montage Video Musique,OLX Classifieds
Total creative ads during the time period : 1,118
Duration : 1,679
Popularity : 132,867
Check ASO Keywords of LastPass Password Manager
2. LastPass Password Manager’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser LastPass Password Manager in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of LastPass Password Manager in the recent period. As of 2021-03-14, among the LastPass Password Manager‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 20.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 30.0%, Carousel category's proportion is 50.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, LastPass Password Manager's the proportion of networks impressions are placed like this:
Facebook's proportion is 30.92%,
Instagram's proportion is 24.92%,
Audience Network's proportion is 22.35%,
Messenger's proportion is 21.81%,
's proportion is .
In the date of 2021-03-14, LastPass Password Manager‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of LastPass Password Manager
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LastPass Password Manager. We can see some advertising trends.
Top 1 Ad Creative of LastPass Password Manager
Ad Details ：
Headline ：Get LastPass Free
Text ：LastPass is a password manager that securely stores your passwords and personal information in a secure vault. As you visit apps and sites, LastPass autofills your login credentials. All you have to do is remember your LastPass master password, and LastPass will autofill logins for you. Stop gett...
Top 2 Ad Creative of LastPass Password Manager
Ad Details ：
Headline ：Get LastPass Free
Text ：Your pets are amazing, but not if they’re also your password. Let LastPass auto-generate secure passwords for you. For FREE. Download LastPass on iOS or Android.
Top 3 Ad Creative of LastPass Password Manager
Ad Details ：
Headline ：Get LastPass Free
Text ：Your pets are amazing, but not if they’re also your password. Let LastPass auto-generate secure passwords for you. For FREE. Download LastPass on iOS or Android.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 281 | 281 | 281 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 1200 x 628 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Germany,United Kingdom,Australia | Germany,United Kingdom,Australia,United States | Australia,Germany,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for LastPass Password Manager in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free LastPass Password Manager's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to LastPass Password Manager, you can click the app name below to view related reports, or you can find more info in ASOTools.