Nutmeg Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Nutmeg's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nutmeg.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Nutmeg
App Name : Nutmeg
Logo：
OS : Android
Network : Facebook,Instagram,Twitter
Developer : Nutmeg Saving and Investment Limited
Publisher : Instagram,Facebook,Traffic Cop Simulator 3D,Doctor Parking Drive School,Quiz for Heroes of Newerth Ultimate,Drift Mania Championship,魔幻粒子 - 浪漫表白,五子棋豪华版
Total creative ads during the time period : 151
Duration : 666
Popularity : 50,944
Check ASO Keywords of Nutmeg
2. Nutmeg’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Nutmeg in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Nutmeg in the recent period. As of 2021-03-12, among the Nutmeg‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 21.05%, Playable Ads category's proportion is 0.0%, Image category's proportion is 26.32%, Carousel category's proportion is 52.63%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, Nutmeg's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.49%,
Instagram's proportion is 49.51%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-12, Nutmeg‘s network with the most ads is Facebook and its proportion is 57.89%.
3. Top 3 Ad Creative Analysis of Nutmeg
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nutmeg. We can see some advertising trends.
Top 1 Ad Creative of Nutmeg
Ad Details ：
Headline ：Invest with Nutmeg
Text ：We think investing should be clear, simple and straightforward. Start today and set up a Nutmeg account in minutes. Capital at risk.
Top 2 Ad Creative of Nutmeg
Ad Details ：
Headline ：Fund your account now
Text ：The Digital Wealth Manager
Top 3 Ad Creative of Nutmeg
Ad Details ：
Headline ：Invest with Nutmeg
Text ：Start investing today with as little as £100 for a Lifetime ISA or £500 for a pension, general investment account or ISA. Capital at risk. Tax treatments apply.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 329 | 322 | 322 |
| Popularity | 999 | 998 | 998 |
| Dimensions | 1200 x 630 | 600 x 315 | 600 x 315 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 5 | 2 |
| Countries | United Kingdom,United States,Canada,Australia | United Kingdom,United States | Canada,United Kingdom,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Nutmeg in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Nutmeg's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Nutmeg, you can click the app name below to view related reports, or you can find more info in ASOTools.