Late Model Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Late Model's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Late Model.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Late Model
App Name : Late Model
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Latemodel Restoration Supply, Inc.
Publisher : Instagram,Facebook,电脑维修店 - 疯狂的机械师及机器修复它游戏的孩子,Police Bike Plane Transport & Driving Simulator,ATV Temple,Concrete Excavator Tractor 3D,沙滩自行车越野竞赛 3D-极端特技驾驶 & Superbike 游戏,Heavy Snow Excavator Simulator - Plow Truck Rescue
Total creative ads during the time period : 272
Duration : 580
Popularity : 58,180
Check ASO Keywords of Late Model
2. Late Model’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Late Model in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Late Model in the recent period. As of 2021-02-28, among the Late Model‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 33.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-28, Late Model's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Audience Network's proportion is 33.33%,
Instagram's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-02-28, Late Model‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Late Model
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Late Model. We can see some advertising trends.
Top 1 Ad Creative of Late Model
Ad Details ：
Headline ：Specialty SVE Mustang Parts
Text ：High performance parts for Mustangs
Top 2 Ad Creative of Late Model
Ad Details ：
Headline ：Specialty SVE Mustang Parts
Text ：High performance parts for Mustangs
Top 3 Ad Creative of Late Model
Ad Details ：
Headline ：New SVE R355 Wheels
Text ：Classic 5-Spoke Design
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 143 | 143 | 69 |
| Popularity | 623 | 622 | 444 |
| Dimensions | 1280 x 720 | 1280 x 720 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Late Model in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Late Model's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Late Model, you can click the app name below to view related reports, or you can find more info in ASOTools.